MANAGEMENT OF BUDDHIST RELIGIOUS EDUCATION; CHALLENGES IN MAINTAINING THE EXISTENCE OF DHAMMASEKHA SCHOOL

Authors

  • widia darma STAB Negeri Raden Wijaya Wonogiri

DOI:

https://doi.org/10.25078/vidyottama.v9i2.5004

Keywords:

Educational Management, Religious Education, Existence of Dhammasekha School.

Abstract

This study aims to determine the strategy in maintaining the existence of the Nava Dhammasekha Virya Guna school in Jepara Regency. This study uses a qualitative approach with a case study at Nava Dhammasekha Virya Guna School, Jepara Regency. Informants consist of the Head of the Foundation, the principal, one teacher, one education staff, one community leader and one representative of the student's parents. Data collection uses observation, interviews, and document studies. Data validity is in the form of credibility, dependability, transferability, and confirmability. Data analysis uses an interactive model. The challenges in maintaining the existence of the Nava Dhammasekha Virya Guna school can be seen from three current challenges such as; 1) The brand and image of the Dhammasekha school which is not yet strong in the community, 2) Limited segmentation and market, 3) Support from the community and stakeholders which is not yet optimal. This research will be useful for the Government, especially Direktorat Jenderal Bimbingan Masyarakat Buddha Kementerian Agama, Nava Dhammasekha School Organizers and Education Observers.

References

Angga. (2020). Model Branding Image Sekolah Berbasis Pesantren Model Branding Image Sekolah Berbasis Pesantren Di Sma Nurul Jadid Paiton Probolinggo. Journal of Islamic Education Management, 4, 143–155.

Arini, F. H. (2024). Enhancing Educational Reputation Through Mutual Public Relations : A Psychological. International Conference On Education, Society Adn Humanity, 02(01), 436–445.

Bogdan, R. C., & Biklen, S. K. (2007). Qualitative Research for Education: AnIntroduction to Theories and Methods.

Carbach, E., & Fischer, D. (2017). Sustainability Reporting at Schools: Challenges and Benefits. Journal of Teacher Education for Sustainability, 19(1), 69–81. https://doi.org/10.1515/jtes-2017-0005

Carr, K. (2016). Leading sustainability in schools. Management in Education, 30(3), 126–130. https://doi.org/10.1177/0892020616653177

Cartagena FarÍas, Javiera, and Steven McIntosh. 2019. “Does the Increase in Competition between Schools Improve the Quality of the Service? The Role of Educational Reform in Chile.” Journal of Development Studies 55(8):1799–1815. doi: 10.1080/00220388.2018.1502877.

Creswell, John W, 2014, Penelitian Kualitatif & Desain Riset, Yogyakarta, Pustaka Pelajar

Fontdevila, Clara, Adrián Zancajo, and Antoni Verger. 2024. “Catholic Schools in the Marketplace: Changing and Enduring Religious Identities.” Peabody Journal of Education 99(4):464–81. doi: 10.1080/0161956X.2024.2381393.

Hamidun, E., & Mahmudah, F. N. (2021). Community participation management in education at public elementary school 04 manggalewa. Tarbawi: Jurnal Keilmuan Manajemen Pendidikan, 7(01), 17–24. https://doi.org/10.32678/tarbawi.v7i01.3767

Huang. (2010). Strategic marketing of educational institutions. Deakin Research Online This.

James, P., & James, J. (2022). Green Brand Image and Sustainability : Marketing Implications of High-School Student Responses. 14(1), 81–94. https://doi.org/10.5539/ijms.v14n1p81

Mihăescu, O. (2020). Towards a responsive

understanding of sustainable school architecture. IOP Conference Series: Materials Science and Engineering, 960(3). https://doi.org/10.1088/1757-899X/960/3/032106

Miles, M.B, Huberman, A.M, & Saldana, J.

(2014). Qualitative Data Analysis, A Methods Sourcebook, Edition 3. USA: Sage Publications. Terjemahan Tjetjep Rohindi Rohidi, UI-Press

Millano, G. D., & Callo, E. C. (2024). Awareness Level of Internal and External Stakeholders’ Participation in the Implementation of Sustainable School Programs and Projects: Input to Effective Stakeholders Management Plan. International Journal of Multidisciplinary: Applied Business and Education Research, 5(2), 626–639. https://doi.org/10.11594/ijmaber.05.02.23

Munjin. (2022). The Strategies of Brand Image Building at Private Institution of Islamic Education in Purwokerto. Pegem Journal of Education and Instruction, 12(2), 123–132. https://doi.org/10.47750/pegegog.12.02.12

Nakalyakaani, A. (2020). School Branding and Student Enrolment in Private Secondary Schools in Iganga Municipality, Uganda. 3(1). https://doi.org/10.53449/ije.v3i1.113

Scott, W. (2013). Developing the sustainable school: Thinking the issues through. The Curriculum Journal, 24(2), 181–205. https://doi.org/10.1080/09585176.2013.781375

Shaw, M. (2018). New Representations of Religion and Belief in Schools. MDPI

Religions.https://doi.org/10.3390/rel9110364

Soko, J. J., Gachunga, H., Katuse, P., & Odhiambo, R. O. (2019). The Influence of Quality Service Delivery on Competitive Advantage of Universities operating in Kenya. The Research Journal (TRJ), August 2018. https://doi.org/10.33886/mj.v1i1.57

Suharsono, J., Widayanto, M. T., Andrianata, M., & Fithrianto, M. N. (2023). Pengaruh religiusitas , citra sekolah , dan program unggulan terhadap keputusan orang tua memilih madrasah ibitdaiyah ( mi ) untuk anaknya. 02(03), 126–131.

Teegelbeckers, Jip Y., Hessel Nieuwelink, and Ron J. Oostdam. 2023. “School-Based Teaching for Democracy: A Systematic Review of Teaching Methods in Quantitative Intervention Studies.” Educational Research Review 39(January):100511. doi: 10.1016/j.edurev.2023.100511.

Torsdottir, A. E., Olsson, D., Sinnes, A. T., & Wals, A. (2024). The relationship between student participation and students’ self-perceived action competence for sustainability in a whole school approach. Environmental Education Research, 30(8), 1308–1326. https://doi.org/10.1080/13504622.2024.2326462

Yin, Robert. 2009. Study Kasus Desain dan Metode. Jakarta: PT. Raja Grafindo Persada

Downloads

Published

2025-10-31

Issue

Section

Articles
Abstract viewed = 39 times