CONSTRUCTION MYTH BEAUTY ON SKINCARE ADVERTISING ON MEDIA MASS

Ida Ayu Tary Puspa; Ida Bagus Subrahmaniam Saitya; Ni Made Yuliarmini

doi:10.25078/vidyottama.v6i2.1107

Authors

Ida Ayu Tary Puspa Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Ida Bagus Subrahmaniam Saitya Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Ni Made Yuliarmini Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

DOI:

https://doi.org/10.25078/vidyottama.v6i2.1107

Keywords:

beauty myths; Indrani Sastra; skincare

Abstract

Beauty has now become an important phenomenon in the lives of women. They assume that when they become beautiful their social class and existence appear and are formed. The construction of the beauty myth that appears in the advertisements has made it's existence fulfilled which is supported by the existence of advertisement for beauty products (skincare) that can change their appearance. The construction of the beauty myth actually has exist from the pastries, but at the time it still used natural. Meanwhile, at present, beauty products and tools appear with a more modern face with the help of natural ingredients combined with a chemical mixture that is safe for the skin in beauty product. Asking about beauty, Hinduism in Balinese people also know about how to care for the body to create natural beauty. This is stated in the Indrani Literature text.

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