STRATEGI KOMUNIKASI VISUAL DALAM PERANCANGAN KOMIK SEJARAH DAN RANGKAIAN UPACARA METATAH UNTUK REMAJA HINDU MELALUI MEDIA WEBTOON

I Nyoman Miyarta Yasa; Ni Luh Kadek Mei Ananda Sari

doi:10.25078/anubhava.v5i1.4543

Penulis

I Nyoman Miyarta Yasa Universitas Bumigora
Ni Luh Kadek Mei Ananda Sari Universitas Bumigora

DOI:

https://doi.org/10.25078/anubhava.v5i1.4543

Kata Kunci:

Tradition, Metatah, Communication Strategy, Hindu Teenagers, Webtoon

Abstrak

Metatah is a Hindu tradition of filing six teeth from left to right which is part of Manusia Yadnya. This tradition aims to control sad ripu, which are six enemies within humans. From the initial data search questionnaire, data was obtained that there is still a lack of understanding among Hindu teenagers regarding the history, stages, and meaning of the metatah ceremony which is a challenge that has the potential to reduce the quality of yadnya. Webtoon media was chosen as a means of education because of its practicality, accessibility via the internet, and flexibility to be read at any time. This study uses a qualitative descriptive method and in designing this webtoon comic, the design thinking method is applied, which includes five main steps: empathize, define, ideate, prototype, and test. Data collection techniques are carried out using observation, interview and documentation methods which are then used in designing stories and visuals. This project produced a webtoon comic entitled "Metatah: A History, Journey & Meaning" which consists of four episodes and is published on the webtoon platform.

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