KAMPANYE DALAM JARINGAN (DARING) PEMILIHAN PERBEKEL SERENTAK DI KABUPATEN BADUNG TAHUN 2022
STUDI KASUS DI DESA DALUNG, KECAMATAN KUTA UTARA KABUPATEN BADUNG
DOI:
https://doi.org/10.25078/anubhava.v4i1.2759Abstract
The online campaign for the election of the Perbekel of Dalung in the 2022 Election of the Simultaneous Village Head of the Badung Regency is a campaign activity carried out by the candidate for the Mayor of the Village through social media using the internet or social media networks. Campaigns can choose social media to be used such as Facebook, Instagram, YouTube, WhatsApp etc. The stages of the online campaign for selecting workshop workers are regulated in Badung Regent Regulation Number 78 of 2021 concerning Guidelines for the Selection and Dismissal of Worker Selection, which later technically the stages are issued in the Decree of the Badung Regent Number 104/0419/HK/2021 concerning Determining the Implementation of Simultaneous Worker Elections in Badung Regency Year 2022. This study used qualitative research methods. The online campaign found obstacles including not having a budget listed for the preparation and implementation of the online campaign, the time for carrying out the online campaign was too short, Prospective Worker Candidates were passive in using social media, Voters were not interested in finding information about the Worker Election and the candidate Worker Candidates, Voters did not receive socialization enough about the introduction of the candidates, voters are lazy to open, read and watch campaign messages via the WhatsApp group and the duration of the video that is too long also makes voters lazy to watch, let alone packed with standard procedures, determined in detail by the committee based on applicable regulations. The online campaign in Dalung Village also had several impacts, namely: security in an atmosphere where the online campaign in Dalung Village was safe and controlled, the lack of public enthusiasm was seen from the total participation in the voting which was only 63.3 percent and the online campaign became ineffective for candidates if they did not supported by the activeness of the candidates to socialize previously in the community and passively socializing themselves regularly and periodically on their social media accounts.
References
Arikunto, S. (2010). Prosedur Penelitian Suatu Pendekatan Praktik. Jakarta: Rineka Cipta.
Arrianie, Lely. (2022). Teori, Model, Persepektif, dan Media Komunikasi Politik : Jakarta
Aziz, Abdul, dkk, (2021). “Analisis Framing Pemberitaan Politik Dinasti Jokowi Pada Pemilihan Kepala Daerah Tahun 2020 di Media Online”, Jurnal Komunikasi, Universitas Budi Luhur, Jakarta.
Bungin, Burhan. (2018). Komunikasi Politik Pencitraan The Social Construction of Public Administration (SCoPA). Prenadamedia Group Jakarta :
Gulo,(2002). Metodelogi Penelitian. Jakarta : Gramedia Widia Sarana Indonesia
Herman, Achmad. (2020). “Efektifitas Media Sosial sebagai Sarana Kampanye dalam Pemilihan Gubernur dan Wakil Gubernur Sulawesi Tengah”. Jurnal Komunikasi, FISIP : Universitas Tadulako : Sulawesi Tengah. Karim,
Abdul Gaffar, (2013). Anak Muda Cerdas Berdemokrasi. Komisi Pemilihan Umum : Jakarta. Mundir,(2016). “Menakar Kebebasan Media Massa dan Radikalisme Agama”, Jurnal Komunikasi, Fakultas Tarbiyah dan Ilmu Keguruan IAIN Jember
Robi Yohana dan Sugi Ardana, (2020). “Peranan Panitia Pemilihan Perbekel Kabupaten dalam Pelaksanaan Pemilihan Perbekel Serentak di Kabupaten Buleleng”. Jurnal Hukum : Buleleng.
Rofiq Anwar, (2019). “Mengkaji Efektifitas Kampanye Politik dalam Perspektif Publik Relations”. Jurnal Hubungan Masyarakat, Sekolah Tinggi Ilmu Komunikasi Yogyakarta.
Sarti Kasari, dkk, (2021). “Efekttifitas Kampanye Politik di Media Sosial pada Pemilihan Kepala Daerah Tahun 2018 di Kecamatan Sajoanging Kabupaten Wajo”. Jurnal Sosial dan Ilmu Politik, Universitas Muhammadiyah Makassar.
Siti Fatimah, (2018). “Kampanye Sebagai Komunikasi Politik : Esensi dan Strategi dalam Pemilu”. Jurnal Politik, Pascasarjana Ilmu Politik - Universitas Diponegoro.
Sugiantara, Adi (2019). “Efektifitas Sosial Media Instagram @Jokowi dalam Membentuk Personal Branding pada Kampanye Pilpres 2019”. Jurnal Politik, Universitas Muhammadiyah Tangerang.
Syifaur Rahmah, (2021). “Personal Branding Ganjar Pranowo untuk Membangun Komunikasi Politik di Media Sosial Instagram”, Jurnal Komunikasi, Universitas Budi Luhur Jakarta, Jakarta. Tim Penyusun Kamus Pusat Pembinaan dan Pengembangan bahasa (P3B), Departemen Pendidikan dan Kebudayaan, Kamus Besar Bahasa Indonesia, (1995). Balai Pustaka. Jakarta
Wiarsa Raka Sandi, dkk. (2014). Meretas Pemilu Berkwalitas dan Berintegritas. KPU Provinsi Bali : Bali. Internet : JDIH BPK RI, https://peraturan.bpk.go.id/Home/Details/38582/uu-no-6-tahun-2014 (di unduh 15 Oktober 2022) Website Resmi Pemerintah Desa Dalung, Kabupaten https://desadalung.badungkab.go.id/ (diunduh 5 Januari 2023)
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Anubhava: Jurnal Ilmu Komunikasi HIndu
![Creative Commons License](http://i.creativecommons.org/l/by-nc-nd/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Anubhava: Jurnal Komunikasi Hindu is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. Permissions beyond the scope of this license may be available at Anubhava: Jurnal Ilmu Komunikasi