Analysis of Consumptive Behavior in Purchasing Albums and Photocards via the X Application among IPB Sukabumi Vocational School Students
DOI:
https://doi.org/10.25078/wd.v20i1.4308Keywords:
consumptive , Korean Wave , New Media, social media, x, Consumptive, korean wave, new media, sosial mediaAbstract
The researcher aims to delve deeper into how app X or new media can be a contributing factor to consumer behavior in the purchase of K-pop merchandise, specifically albums and photocards. This study employs a qualitative-descriptive method involving in-depth analysis through interviews with key informants relevant to the research. The findings will be presented through a combination of text and visuals to illustrate the consumer behavior associated with the Korean Wave. The results demonstrate that app X, in particular, has influenced the purchasing behavior of K-pop fans due to its specialized features that facilitate purchasing, offer lower prices, and foster community interactions.