DIALOG INTERAKTIF PROGRAM ACARA GELAR WICARA BUDAYA BERLANDASKAN AGAMA HINDU DI PROGRAMA 4 RRI DENPASAR

Abstract

Radio is classified as a fast and punctual mass media because it
uses live broadcasts. Initially including one-way mass media, so that
information only goes from source to target without any feedback. The
development of radio as a two-way mass media using the telephone. Radio
as an interactive medium provides space for listeners' feedback in the
concept of interactive dialogue. As is done by Program 4 RRI Denpasar in
the Cultural Talk Show program, so that it can be understood the
communication patterns applied and their functions and implications.
Included in qualitative research, the theories used are: cultural norm
theory, S-M-C-R (Source-Massage-Channel-Receiver) theory, and
dependency theory of mass communication effects.
The findings of the study include: that the communication pattern
applied to the interactive dialogue program of the Cultural Talk Show
program based on Hinduism in Program 4 RRI Denpasar is a cultural
segmentation. The broadcast process using linear and circular
communication patterns is divided into three stages, namely the program
stage, the technical stage, and the broadcasting stage. Furthermore, there
are three functions outlined, namely: an educational function, a sociocultural function, and a cultural preservation function based on Hinduism.
The implications are very real effects on: cognitive strengthening, affective
formation, and behavioral development. The concept of interactive
dialogue accelerates the feedback process so that feedback is obtained
immediately and instantaneously.