PERSEPSI MASYARAKAT TERHADAP APLIKASI TIKTOK SEBAGAI MEDIA MENURUNKAN TINGKAT STRES DI ERA PANDEMI COVID-19

Abstract

Social media is a medium for socializing and communicating with
each other and is done online which is not regulated by space and time.
Social media can be used as a medium to communicate privately and even
in groups, share files, videos, music, and so on. Social media which is busy
being used to reduce stress in the current pandemic era, one of which is the
TikTok application. TikTok is a social media and music video platform from
China. This application was first released in September 2016. The purpose
of this research is to see the perception of the TikTok application as a
medium to reduce stress levels in the Covid-19 pandemic era. Method of
collecting data used included interviews, questionnaire questionnaires,
documentation, and observation. The data obtained were analyzed using
a qualitative descriptive method. The research results are as follows 64%
of people say TikTok is a medium for reducing stress. The public accepts
and rejects TikTok as the right medium to reduce stress in the Covid-19
pandemic era for various reasons given. From these results it can be
ignored that the TikTok application influences TikTok users, both positive
and negative. This has led to various responses from the public regarding
the TikTok application.