WISATA “MANYAMABRAYA”: PAKET WISATA “AJEG BALI” BERBASIS LOCAL GENIUS

Abstract

This research is a qualitative research that aims to describe
"manyamabraya" tourism based on local genius in the Mengali Traditional
Village, Sawan-Buleleng District. The research data were collected using
documentation, interview, and observation techniques with research
instruments in the form of interview guides and observation sheets. The
data collected was then analyzed descriptively qualitatively by following
the interactive analysis method proposed by Miles and Huberman (1994).
This study concludes that, (1) "Manyamabraya" tourism based on local
genius in the Mengali Traditional Village is a tourism concept that provides
the opportunity for tourists to be directly involved in the socio-cultural life
of the community in the Mengali Traditional Village, (2) This tour was
developed because of the natural and cultural potential which is very
suitable to be developed into a cultural-based tourist destination, as well
as the weakness of the community's economy has encouraged creative
ideas to develop this "manyamabraya" tourism, (3) The "manyamabraya"
tourism is managed directly independently by the community of the
Mengali Indigenous Village, starting from providing accommodation,
tourist activities, food, drinks and entertainment