INTEGRASI NILAI-NILAI SPIRITUAL LOKAL DALAM PENGEMBANGAN SLOW TOURISM BERBASIS BUDAYA DI PROVINSI GORONTALO
DOI:
https://doi.org/10.25078/pariwisata.v11i1.6340Kata Kunci:
Slow Tourism, Religious Rituals, Local Traditions, Spiritual Tourism, Sustainable Tourism, Culture, Value Integration.Abstrak
Pergeseran tren global menuju slow tourism menuntut destinasi menawarkan pengalaman otentik dan bermakna. Provinsi Gorontalo memiliki potensi wisata spiritual yang besar namun pengelolaannya belum terintegrasi secara optimal. Penelitian ini bertujuan menganalisis pengaruh integrasi ritual keagamaan dan nilai tradisi lokal terhadap daya tarik wisata spiritual. Menggunakan desain mixed method sequential explanatory, survei dilakukan terhadap 200 wisatawan dan dianalisis menggunakan regresi linier berganda, dilengkapi dengan wawancara mendalam bersama tokoh adat. Hasil empiris menunjukkan bahwa ritual keagamaan dan nilai tradisi lokal berpengaruh positif dan signifikan terhadap daya tarik wisata spiritual, baik secara parsial maupun simultan. Temuan ini mengimplikasikan bahwa integrasi nilai spiritual merupakan elemen inti untuk memperkuat branding pariwisata, meningkatkan durasi tinggal wisatawan, serta menjamin keberlanjutan warisan budaya Gorontalo di tengah arus modernisasi.
Unduhan
Referensi
Albayrak, T., & Caber, M. (2018). Examining the relationship between tourist motivation and satisfaction in religious tourism. Journal of Vacation Marketing, 24(4), 23-38.
Ateljevic, I. (2020). Transforming the (tourism) world for good and (re)generating the potential 'new normal'. Tourism Geographies, 22(3), 467-475.
Badan Pusat Statistik Provinsi Gorontalo. (2024). Provinsi Gorontalo Dalam Angka 2024. Gorontalo: BPS Provinsi Gorontalo.
Baker, D. A., & Crompton, J. L. (2000). Quality, satisfaction and behavioral intentions. Annals of Tourism Research, 27(3), 785-804.
Baruadi, M. K. (2013). Sejarah Kebudayaan Gorontalo: Dari Masa Lalu hingga Masa Kini. Yogyakarta: Ombak.
Bell, C. (2009). Ritual: Perspectives and dimensions. Oxford: Oxford University Press. Böhme, G. (2017). Atmospheric architectures: The aesthetics of felt spaces. London: Bloomsbury Publishing.
Botutihe, N. (2021). Pariwisata Halal dan Kearifan Lokal Gorontalo. Gorontalo: Sultan Amai Press. Bramwell, B. (2015). Theoretical perspectives on sustainable tourism. In The Routledge Handbook of Tourism and Sustainability (pp. 57-66). Routledge.
Buckley, R. (2012). Sustainable tourism: Research and reality. Annals of Tourism Research, 39(2), 528-546. Cheer, J. M. (2020).
Human flourishing, tourism transformation and COVID-19. Tourism Geographies, 22(3), 514-524.
Cheer, J. M., Belhassen, Y., & Kujawa, J. (2017). The search for spirituality in tourism: Toward a conceptual framework for spiritual tourism. Tourism Management Perspectives, 24, 252-256.
Chen, C. F., & Chen, F. S. (2010). Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists. Tourism Management, 31(1), 29-35.
Chhabra, D., Healy, R., & Sills, E. (2003). Staged authenticity and heritage tourism. Annals of Tourism Research, 30(3), 702-719.
Clancy, M. (2018). Slow tourism, food and cities: Pace and the search for the 'good life'. London: Routledge. Cohen, E. (1988). Authenticity and commoditization in tourism. Annals of Tourism Research, 15(3), 371-386.
Cohen, E. (2011). Authenticity in tourism theory and practice. Emerald Group Publishing.
Conway, D., & Timms, B. F. (2010). Re-branding alternative tourism in the Caribbean: The case for 'slow tourism'. Tourism and Hospitality Research, 10(4), 329-344.
Creswell, J. W., & Plano Clark, V. L. (2017). Designing and conducting mixed methods research (3rd ed.). Thousand Oaks, CA: Sage Publications.
Dahles, H. (2012). The politics of cultural tourism in Yogyakarta. Journal of Southeast Asian Studies, 32(1), 12-28.
Daulima, F. (2010). Ragam Upacara Tradisional Daerah Gorontalo. Gorontalo: Galeri Budaya.
Dickinson, J. E., & Lumsdon, L. M. (2010). Slow travel and tourism. London: Earthscan. Dinas Pariwisata Provinsi Gorontalo. (2023). Rencana Induk Pembangunan Kepariwisataan Daerah (RIPPARDA) Provinsi Gorontalo 2023-2028. Gorontalo.
Dinas Pariwisata Provinsi Gorontalo. (2024). Laporan Kinerja Pariwisata Gorontalo. Gorontalo.
Durkheim, E. (1912). The elementary forms of the religious life. London: George Allen & Unwin. Finstad, K. (2010). Response interpolation and scale sensitivity: Evidence against 5-point scales. Journal of Usability Studies, 5(3), 104-110.
Fullagar, S., Markwell, K., & Wilson, E. (2012). Slow tourism: Experiences and mobilities. Bristol: Channel View Publications.
Geertz, C. (1973). The interpretation of cultures. New York: Basic Books. Guiver, J., & McGrath, P. (2016). Slow tourism: Exploring the image. Journal of Sustainable Tourism, 24(1), 1-17.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate data analysis (7th ed.). Upper Saddle River, NJ: Pearson Education.
Hall, C. M. (2011). Health and medical tourism: A kill or cure for global public health? Tourism Review, 66(1/2), 4-15.
Heitmann, S., Robinson, P., & Povey, G. (2011). Slow food, slow cities and slow tourism. In Research themes for tourism (pp. 114-127). CABI.
Hobsbawm, E., & Ranger, T. (1983). The invention of tradition. Cambridge: Cambridge University Press.
Honoré, C. (2004). In praise of slowness: Challenging the cult of speed. San Francisco: HarperSanFrancisco.
Kim, J. H., Ritchie, J. R., & McCormick, B. (2012). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 51(1), 12-25.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative data analysis: A methods sourcebook (3rd ed.). Thousand Oaks, CA: Sage.
Niode, A. S. (2007). Gorontalo: Perubahan Sosial dan Kebudayaan. Gorontalo: Ideas Publishing. Oh, H.,
Assaf, A. G., & Baloglu, S. (2016). Motivations and goals of slow tourism. Journal of Travel Research, 55(2), 205-219.
Olsen, D. H. (2016). Tourism and religious journeys. In The Routledge Handbook of Religious and Spiritual Tourism (pp. 34-48).
Routledge. Park, E., & Kim, S. (2018). The potential of slow tourism for spiritual well-being. Journal of Travel & Tourism Marketing, 35(3), 123-134.
Pine, B. J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Boston: Harvard Business School Press.
Preston, C. C., & Colman, A. M. (2000). Optimal number of response categories in rating scales: Reliability, validity, discriminating power, and respondent preferences. Acta Psychologica, 104(1), 1-15.
Rahim, F. (2020). Strategi pengembangan wisata halal di Provinsi Gorontalo. Jurnal Manajemen dan Bisnis, 12(1), 45-56.
Richards, G. (2018). Cultural tourism: A review of recent research and trends. Journal of Hospitality and Tourism Management, 36, 12-21.
Sharpley, R., & Jepson, D. (2011). Rural tourism: A spiritual experience? Annals of Tourism Research, 38(1), 52-71.
Sigala, M. (2020). Tourism and COVID-19: Impacts and implications for advancing and resetting industry and research. Journal of Business Research, 117, 312-321.
Smith, M. K. (2019). Issues in cultural tourism studies (3rd ed.). London: Routledge.
Timothy, D. J., & Olsen, D. H. (2006). Tourism, religion and spiritual journeys. London: Routledge.
Weaver, D. B. (2013). Organic, incremental and induced paths to sustainable mass tourism convergence. Tourism Management, 31(1), 69-80.
Willson, G. B., McIntosh, A. J., & Zahra, A. L. (2013). Tourism and spirituality: A phenomenological analysis. Annals of Tourism Research, 42, 150-172.
Woosnam, K. M. (2011). Testing a model of emotional solidarity in tourism. Journal of Travel Research, 50(5), 546-558.
Yurtseven, H. R., & Kaya, O. (2011). Slow tourism: A conceptual framework for sustainable tourism development in rural areas. Anatolia, 22(3), 457-458.
Zenker, S., & Kock, F. (2020). The coronavirus pandemic–A critical discussion of a tourism research agenda. Tourism Management, 81, 104164.
