PENGARUH AMENITAS DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN PADA WISATA BAHARI PANTAI MELASTI BALI
Keywords:
amenities, accesibility, tourist satisfaction, melasti beach, marine tourismAbstract
This study aims to analyze the influence of amenities and accessibility on tourist satisfaction at Melasti Beach, Bali. Amenities and accessibility are considered essential factors affecting tourist experiences. A quantitative approach with a survey method was employed, with data collected through questionnaires from 100 respondents. Validity and reliability tests ensured the quality of the research instruments, while multiple linear regression analysis was used to assess the influence of these variables. The results show that both amenities and accessibility have a positive and significant impact on tourist satisfaction, accounting for 61.9% of the variation in tourist satisfaction, while the remaining 38.1% is influenced by other factors. These findings highlight the importance of improving facilities and access to Melasti Beach to enhance visitor satisfaction and provide insights for tourism managers in developing facilities and infrastructure at marine tourism destinations.
Downloads
References
Acharya, S., Mekker, M., & De Vos, J. (2023). Linking Travel Behavior And Tourism Literature: Investigating The Impacts Of Travel Satisfaction On Destination Satisfaction And Revisit Intention. Transportation Research Interdisciplinary Perspectives, 17, 100745.
Https://Doi.Org/10.1016/J.Trip.2022.100745
Biswas, C., Omar, H., & Rashid-Radha, J. Z. R. R. (2020). The Impact Of Tourist Attractions And Accessibility On Tourists’ Satisfaction: The Moderating Role Of Tourists’ Age. Geojournal Of Tourism And Geosites, 32(4), 1202–1208.
Https://Doi.Org/10.30892/Gtg.32402-558
Dewi Ratna Sari. (2022). Pengaruh Amenitas Dan Aksesibilitas Terhadap Kepuasan Wisatawan Di Taman Margasatwa Semarang. Gemawisata: Jurnal Ilmiah Pariwisata, 18(2), 80–90.
Https://Doi.Org/10.56910/Gemawisata.V18i2.217
Faramedina, N., Lina Devika Arintawati, M., & Hariani, M. (2024). Pengaruh Aksesibilitas Dan Fasilitas Terhadap Niat Berkunjung Kembali Pada Alun-Alun Surabaya. Jurnal Manajemen Dan Bisnis, 3(1), 1–14.
Https://Doi.Org/10.36490/Jmdb.V3i1.1217
Febriyana, G. M. S., Suprastayasa, I. G. N. A., & Darmiati, M. (2020). Do Facilities Affect Tourists’ Satisfaction At Natural Tourist Attraction? A Case At Tegenungan Waterfall In Bali. Trj Tourism Research Journal, 4(2), 104.
Https://Doi.Org/10.30647/Trj.V4i2.94
Fikiya, M., Fathoni, M., & Yetty, F. (2021). Pengaruh 4a Pariwisata Halal Terhadap Kepuasan Wisatawan Berkunjung Ke Dki Jakarta.
Handayani, S., Wahyudin, N., & Khairiyansyah, K. (2019). Fasilitas, Aksesibilitas Dan Daya Tarik Wisata Terhadap Kepuasan Wisatawan. Jurnal Ilmiah Manajemen Dan Bisnis.
Luong, T.-B. (2023). The Role Of Satisfaction In The Relationship Between Destination Image And Behavioral Intention: A Case Study Of Vietnamese Visitors To Thailand. Journal Of Policy Research In Tourism, Leisure And Events, 1–23.
Https://Doi.Org/10.1080/19407963.2023.2231475
Nusabali.Com. (2024). Kunjungan Wisatawan Ke Pantai Melasti Melonjak.
Oktavia, H. (2021). Analisis Pengaruh Komponen Wisata Terhadap Kepuasan Pengunjung Wisata Bahari. Jurnal Enggano.
Opilia Arpiani Putri & Ana Noor Andriana. (2021). Analisis Atraksi Amenitas Dan Aksesibilitas Dalam Meningkatkan Kepuasan Wisatawan (Studi Kasus Pantai Biru Kersik Marangkayu Kabupaten Kutai Kartanegara). Jurnal Kajian Dan Terapan Pariwisata, 2(1), 51–58.
Https://Doi.Org/10.53356/Diparojs.V2i1.49
Peng, Y., & Jiang, X. (2022). Analysis Of Tourist Satisfaction Index Based On Structural Equation Model. Journal Of Sensors, 2022, 1–12.
Https://Doi.Org/10.1155/2022/6710530
Prameswari, I., & Fatimah, S. (2020). Amenitas Kawasan Wisata Pantai Air Manis Tahun 2011-2018. Jurnal Kronologi, 2(4), 235–246.
Https://Doi.Org/10.24036/Jk.V2i4.74
Prawira, S., & Pranitasari, D. (2020). Pengaruh Aksesibilitas, Inovasi Dan Kualitas Pelayanan Fasilitas Publik Terhadap Kepuasan Penumpang Disabilitas Di Kereta Rel Listrik Jakarta.
Saway, W., Alvianna, S., Estikowati, E., & ... (2021). Dampak Atraksi, Amenitas Dan Aksesibilitas Pantai Pasir Putih Kabupaten Manokwari Terhadap Kepuasan Wisatawan Berkunjung.
Setiyawan, E., Winarno, G. D., Fitriana, Y. R., & Yuwono, S. B. (2021). Identifikasi Persepsi Responden Terhadap Wisata Alam Pusri, Danau Ranau Oku Selatan, Provinsi Sumatera Selatan. Jurnal Rimba Lestari, 1(1), 12–22.
Https://Doi.Org/10.29303/Rimbalestari.V1i1.386
Sugiyono, S. (2018). Metode Penelitian Pendidikan Pendekatan Kualitatif, Kuantitatif Dan R & D. Alfabeta, Bandung.
Suriani, N., Risnita, & Jailani, M. S. (2023). Konsep Populasi Dan Sampling Serta Pemilihan Partisipan Ditinjau Dari Penelitian Ilmiah Pendidikan. Jurnal Ihsan : Jurnal Pendidikan Islam, 1(2), 24–36.
Https://Doi.Org/10.61104/Ihsan.V1i2.55
Susianto, B., Johannes, J., & Yacob, S. (2022). Pengaruh Daya Tarik Wisata Dan Amenitas Terhadap Keputusan Berkunjung Wisatawan Pada Desa Wisata Kabupaten Kerinci.
Thanikkad, J., & Kumar, S. (2022). The Perceptions Turned Chaff At The Destination – Experience Effect On Cultural Tourists’ Satisfaction. International Journal Of Leisure And Tourism Marketing, 7(3), 215.
Https://Doi.Org/10.1504/Ijltm.2022.122453
Tungga, S. M., Soegoto, A. S., & Poluan, J. G. (2022). Pengaruh Atribut Destinasi Wisata Dan Kualitas Layanan Terhadap Kepuasan Pengunjung Taman Wisata Tetetana Kumelembuai Tomohon. Jurnal Emba : Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 10(2), 641.
Https://Doi.Org/10.35794/Emba.V10i2.40172
