TRANSFORMASI NILAI BHAKTI MARGA DALAM PELAYANAN SOSIAL BERBASIS KEARIFAN LOKAL

Abstrak

This study aims to examine the relevance and application of Bhakti Marga in the context of
social services and cultural preservation in the era of globalization. Modernization challenges have
shifted values and cultural identity within Hindu communities. Using a descriptive qualitative
approach through library research and philosophical reflection, the study reveals that Bhakti Marga
is not only a spiritual path but also an ethical and practical foundation for cultivating service ethos
and cultural awareness. Its teachings on love, selfless devotion, and respect for tradition inspire
Hindus to actively engage in social welfare and preserve sacred values. The research shows that
Bhakti Marga can be reconstructed as a sustainable framework for spiritual-based social action.
Thus, this study contributes theoretically to the development of Bhakti philosophy as a contextual and
adaptive path of devotion, and offers practical approaches for Hindu youth to maintain cultural
identity and integrity amidst globalization.