KOMUNIKASI PERSUASIF GURU DALAM PEMBENTUKAN KARAKTER ANAK USIA DINI  DI TK TUNJUNG SARI SCHOOL DESA MAS UBUD GIANYAR

Ida Ayu Made Partami; Ni Made  Yuliani; I Nyoman Alit  Supandi

doi:10.25078/anubhava.v5i2.5130

Authors

Ida Ayu Made Partami Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
Ni Made Yuliani Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
I Nyoman Alit Supandi Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

DOI:

https://doi.org/10.25078/anubhava.v5i2.5130

Keywords:

Persuasive Communication, Character Building, Early Childhood

Abstract

Character education in early childhood plays a crucial role in shaping a child's overall development. At TK Tunjung Sari School, Desa Mas, Ubud, teachers play an essential role in instilling character values through persuasive communication, especially within a multicultural context. This study explores: (1) the process of persuasive communication used by teachers to shape character, (2) the challenges faced, and (3) the techniques and strategies applied. Theoretical foundations include Persuasive Communication, Behaviorism, and Transactional Communication theories. A qualitative descriptive method was used, with data collected through observation, interviews, and documentation. Results show that teachers use simple language, non-verbal cues, and positive reinforcement such as praise, hugs, and stickers to support communication. While physiological and physical barriers were minimal, psychological barriers occasionally appeared, especially when children felt anxious. Semantic barriers were not found due to strong collaboration between teachers and parents. Techniques such as reassurance, bandwagon, say with flower, and transfer were applied consistently. These were supported by psychodynamic and sociocultural strategies that helped instill values like honesty, independence, cooperation, and tolerance. In conclusion, persuasive communication that is adaptive and contextually applied is effective in shaping character in early childhood settings

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