APPLICATION OF INTEGRATED MARKETING COMMUNICATION IN VILLAGE TOURISM MARKETING MANAGEMENT

Authors

  • Luh Linna Sagitarini Politeknik Negeri Bali

Keywords:

Marketing, integrated marketing communication, tourist villages

Abstract

Getting ahead in industry competition can be done in several ways. Among these is product marketing and tourism potential. Accuracy in terms of concept is required to build good product marketing. An effort to market products is through Integrated Marketing Communication (IMC). This research is intended to analyze the model for implementing Integrated Marketing Communication (IMC) in the management of Tourism Villages regarding the integration of marketing communications. The findings from this research can be useful in guiding tourism development. The hope is that apart from contributing to improving the economy, it also participates in the sustainability of the Tourism Village. The research design used was the review article method. Researchers organize references to articles that have been published according to the needs of this research. Data analysis based on descriptive explanation. In this case, the research findings are described in an orderly manner and then explained so that they are easy to understand. The results of the review article analysis show that the implementation of Integrated Marketing Communication (IMC) in Tourism Villages provides benefits to consumers using marketing mix elements to create and strengthen relationships with consumers. In addition, IMC results in a modern marketing communications approach in the field of marketing mix, in order to build a strong brand foundation both physically and virtually in the minds of customers. In this way, integrated marketing communications (IMC) can be applied in managing tourism village marketing, such as using quality web, Facebook and other media in an integrated manner.

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Published

2024-05-30

How to Cite

Luh Linna Sagitarini. (2024). APPLICATION OF INTEGRATED MARKETING COMMUNICATION IN VILLAGE TOURISM MARKETING MANAGEMENT. JKKB: Jurnal Kajian Komunikasi Budaya (JCCS: Journal of Cultural Communication Studies), 1(01), 31–40. Retrieved from https://ojs.uhnsugriwa.ac.id/index.php/JKKB/article/view/3731
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