JKKB: Jurnal Kajian Komunikasi Budaya (JCCS: Journal of Cultural Communication Studies)

PUBLIC COMMUNICATION BETWEEN MEDIA DISRUPTION AND PUBLIC LITERACY IN THE DIGITAL ERA

2025-10-02T02:22:01+08:00

The digital era has brought fundamental changes in public communication practices, where interactions are no longer top-down but rather horizontal and participatory through various social media platforms. This study aims to analyze the dynamics of public communication in the digital era by highlighting emerging communication patterns, forms of digital media disruption, and public literacy strategies in responding to them. The research method used is descriptive qualitative with a literature study approach and analysis of digital communication phenomena in Indonesia. The results show that current public communication is characterized by real-time interactivity, the dominance of visual content, and digital community involvement. However, this phenomenon also presents challenges in the form of information overload, hoaxes, filter bubbles, and opinion polarization. The young age group (17–25 years) has the highest digital literacy rate (82%), while the elderly (60+) tends to have the lowest (45%). Social media (45%) and online public sites (15%) is the most favourite media. Public literacy strategies have proven crucial for improving critical thinking skills, strengthening media awareness, and mitigating the negative impacts of disruption. This study concludes that adaptive digital literacy is the main foundation for building healthy and sustainable public communication in the digital era.

SOCIAL MEDIA TRENDS IN SOCIETY CONTEMPORARY SPECTACLE

2025-11-09T12:02:05+08:00

The social media phenomenon of the past two decades has marked a profound transformation in the communication structures and consciousness of contemporary society. Drawing on the theories of the society of the spectacle (Debord, 1967) and simulacra (Baudrillard, 1994), this article examines how social reality is now shaped, engineered, and commodified through spectacular digital representations. Using a critical literature review of academic literature and industry reports from 2014–2025, seven key trends characterize today's society of the spectacle: (1) the dominance of the attention economy; (2) the algorithmization of experience and content; (3) the rise of the creator economy and micro-celebrities; (4) the politicization of the spectacle through the role of influencers; (5) the commodification of authenticity as an affective strategy; (6) the expansion of live commerce and social shopping, particularly in Indonesia; and (7) the growth of synthetic content and deepfakes, which have triggered a crisis of public trust. The findings suggest that cultural authority is shifting from media institutions to digital platforms and individual creators, while algorithms are becoming new determinants of the distribution of social meaning. Ethical implications include the urgent need for algorithmic transparency, accountable content moderation, and strengthening evidence-based media literacy. This study emphasizes that contemporary spectacle society is not simply a visual phenomenon, but rather an economic and epistemological structure that governs how we perceive, interact with, and trust digital reality.

THE REPRESENTATION OF THE BHAGAVAD GITA IN DIGITAL SPACES: A CRITICAL DISCOURSE ANALYSIS OF NON-HINDU COMMENTS ON MAHABHARATA CLIPS ON YOUTUBE

2025-11-09T22:11:28+08:00

This study examines the dynamics of interreligious discourse in the YouTube comment section of an Indonesian-dubbed clip featuring the dialogue between Kṛṣṇa and Arjuna from the Bhagavad Gita. Using a Critical Discourse Analysis (CDA) framework, sixteen purposively selected comments were analyzed across three levels: micro-textual structure, meso-discursive practice, and macro-social context. The findings reveal a pragmalinguistic spectrum involving theological translation strategies, mitigated expressions, shifts in modality from interpretive to imperative forms, and stance-taking often accompanied by assertions of religious identity. Many non-Hindu commenters, particularly Muslim users, articulate inclusive interpretations that emphasize shared ethical values across traditions. However, exclusive discourses also appear, reinforcing identity boundaries and limiting dialogic openness. Platform affordances, including algorithmic visibility, reply and like functions, and localization choices, play a significant role in shaping visibility and legitimacy of discourse. Overall, the study demonstrates that digital spaces operate as arenas of religious meaning negotiation that are simultaneously productive and contested. Future research may expand the dataset and examine patterns of user interaction and platform governance.

THE ROLE OF TEACHERS AS CULTURAL COMMUNICATORS IN STRENGTHENING THE CHARACTER OF PANCASILA STUDENT PROFILES AMONG HINDU STUDENTS IN CATHOLIC BASED SCHOOLS IN DENPASAR CITY

2025-11-05T13:32:54+08:00

Character strengthening is a crucial aspect of modern education, particularly in shaping students with noble character aligned with the values of Pancasila. In the context of Catholic-based schools in Denpasar City, teachers hold an essential role as cultural communicators who bridge Hindu spiritual values with national values embodied in the Pancasila Student Profile. This study aims to describe the role of teachers as cultural communicators in strengthening the character of Hindu students, the challenges encountered, and the implications arising for students’ character formation. The theoretical framework applied in this study includes George Herbert Mead’s Role Theory, Jean Piaget and Lev Vygotsky’s Constructivism Theory, as well as the Value and Ethics Theory of Clyde Kluckhohn and Immanuel Kant. This research employs a qualitative approach with a phenomenological design. Data were collected through non-participatory observation, structured interviews, and documentation, and analyzed using data reduction, data presentation, and conclusion drawing techniques. The results indicate that teachers act as facilitators, mediators, and role models in communicating character values such as religiosity, tolerance, cooperation, independence, and critical reasoning. The main challenges faced include limited instructional time and students’ low critical reasoning ability, which are addressed through adaptive digital-based communication strategies and dialogical approaches. Consequently, Hindu students demonstrate improvement in sraddha (faith), tolerance, cooperation, independence, and creativity in expressing Hindu cultural values that are in harmony with Pancasila.

THE POWER OF SATYAGRAHA AS NON-VIOLENT COMMUNICATION: AN EXAMINATION OF MAHATMA GANDHI'S CONCEPTION OF THE IDEAL MAN

2025-11-09T03:30:54+08:00

Various social problems, whether among individuals, groups, or religious communities, are often not resolved through dialogue alone and instead tend to lead to forms of verbal and non-verbal violence. This situation has encouraged the emergence of anti-violence movements, one of which was led by Mahatma Gandhi. Gandhi is recognized as a humanist figure who consistently opposed imperialism through the principle of nonviolence (ahimsa) and the power of truth (satyagraha). This article aims to analyze Gandhi’s ideas concerning the ideal human being and their relevance to the formation of a nonviolent society. This study employs library research with a qualitative descriptive approach, examining Gandhi’s autobiographical works, writings, and relevant literature to interpret his humanitarian thought and practices. The findings show that the ideal human being, according to Gandhi, is the satyagrahi, one who is capable of self-control, embodies compassion, and upholds truth in action. This conception not only shapes moral individuals but also contributes to the realization of a peaceful and humanistic social order.