Ride: Journal of Cultural Tourism and Religious Studies

DIGITALIZATION OF RELIGIOUS RITUALS IN BALI'S CULTURAL TOURISM: A STUDY ON LIVE STREAMING OF TRADITIONAL CEREMONIES AND ITS IMPACT ON RELIGIOUS AUTHORITY

I Gede Wahyu Sanjaya, I Gusti Ngurah Pertu Agung, Anggara Putu Dharma Putra — Mon, 31 Mar 2025 00:00:00 +0200

Digitalization has transformed various aspects of life, including religious practices in the context of cultural tourism in Bali. This research explores the phenomenon of using online media in carrying out traditional Balinese Hindu ceremonial processions, as part of cultural tourism and its impact on religious authorities. Using a qualitative approach, this research analyzes how digitalization enables global access to sacred rituals and how these changes influence the perceptions of local communities, tourists and religious leaders. The findings reveal that the use of technology, especially online media, can increase the visibility of Balinese culture internationally, but also raises challenges related to the commodification of rituals and shifts in religious authority. Apart from that, there is starting to be a debate about the legality of online processions, this needs to be of special concern to policy-making authorities, especially in Hinduism. Several policy proposals were presented in this research. It is hoped that this study will be able to contribute to the discourse on the role of technology in the transformation of religious practices and cultural tourism, which has implications for cultural preservation policies and spirituality-based tourism management.

MARKETING COMMUNICATIONS FOR WEAVING AS A COMMUNITY-BASED CULTURAL TOURISM DESTINATION (CASE STUDY OF THE SARI BHAKTI WEAVING GROUP BANJAR PESALAKAN, PEJENG KANGIN VILLAGE)

Made Ika Kusuma Dewi, Anggara Putu Dharma Putra — Mon, 31 Mar 2025 00:00:00 +0200

Marketing communications for Cagcag weaving, Banjar Pesalakan, can develop into a community-based cultural tourism village. To keep cagcag weaving relevant in the global tourism market, an effective marketing communication strategy is needed. A local community-based approach is the key to creating an authentic and sustainable strategy. This article will discuss how marketing communications for cagcag weaving based on the local community of Pesalakan Banjar Pejeng Kangin Village can strengthen product identity and improve the economic welfare of local communities based on cultural tourism villages. Local community-based cagcag weaving marketing communication is an approach that utilizes the knowledge, skills and uniqueness of local communities to market cagcag weaving products. This approach aims to highlight the authenticity and cultural richness contained in cagcag woven products, especially the gegambir motif, while providing direct economic and tourism benefits to craftsmen and tourists. Cagcag weaving in Banjar Pesalakan, Pejeng Kangin village is a Bhakti sari weaving group. Cagcag weaving in Banjar Pesalakan has characteristics that are different from weaving in general, namely gegambir weaving. Gegambir weaving is a traditional weaving typical of the people of Banjar Pesalakan and can only be found and produced by the Sari Bhakti weaving group originating from Banjar Pesalakan. Gegambir weaving has a cloth width of approximately 20 to 45 cm (maximum 60 cm) and a cloth length of 2 meters. Generally, gegambir weaving is only used as a means of complementing ceremonial clothing, such as being used as a shawl, udeng, and gegambir woven cloth is also used for religious activities, teeth cutting ceremonies or often called mepandes, along with the development of fashion, the development of globalization of tourism and market demand for gegambir weaving which has now changed its function to interior designs such as tablecloths, wall hangings and room decorations as desired. This research is a qualitative perspective. In this qualitative approach, the emphasis is on the depth (quality) of data, not the amount (quantity) of data. The method used is the observation method, case study method and literature method, where in this observation method the researcher directly observes the object under study, namely the cagcag weaving of the Bhakti sari weaving group found in Banjar Pesalakan, Pejeng Kangin village.

ANALYSIS OF THE PENTAHELIX MODEL AND ITS IMPLICATIONS IN THE DEVELOPMENT OF SUSTAINABLE TOURISM IN GOA GIRI PUTRI TEMPLE, NUSA PENIDA

Ni Putu Sri Sujeni Setiawati, Ni Made Dwipayanti — Mon, 31 Mar 2025 00:00:00 +0200

This research aims to identify and analyze key actors in the implementation of sustainable tourism at Goa Giri Putri Temple, Nusa Penida. As a religious tourism destination that continues to grow, Goa Giri Putri Temple faces challenges in maintaining a balance between tourist needs and preserving culture and the environment. A qualitative approach was used in this research, with data collection through in-depth interviews and observation. Several key actors involved in managing sustainable tourism in this area include local governments, temple managers, local communities and tourism industry players. The research results show that the role of local governments is very important in establishing regulations and building environmentally friendly infrastructure. Temple managers play a role in maintaining spiritual and cultural values, so that tourists can understand the importance of preserving local culture. Local communities play a role in supporting the tourism economy while protecting the environment, while tourism industry players assist in destination promotion and services to tourists by paying attention to sustainable practices. Strong collaboration and coordination between these actors is the main key in achieving sustainable tourism. This research concludes that a collaborative approach between the government, managers, community and tourism industry players is a determining factor in maintaining the sustainability of tourism at Goa Giri Putri Temple. It is hoped that this study can become a reference in developing sustainable tourism policies and practices in similar tourist destinations.

MANAGEMENT OF PANGSAN TOURISM VILLAGE AS A TOURISM DESTINATION BASED ON TRI HITA KARANA

Ni Ketut Suardani — Mon, 31 Mar 2025 00:00:00 +0200

A tourist village is an area consisting of local communities who interact in tourism management, with the aim of increasing the community's role in increasing tourism potential in each village area. Pangsan Tourism Village is one of the promising tourist destinations in North Badung, but it needs better and more effective management. This research examines the potential of Pangsan Tourism Village as a Tri Hita Karana-based tourist destination, its management efforts, and the obstacles that still exist. This research uses qualitative research methods with descriptive analysis techniques. The research results show that Pangsan Tourism Village has a variety of natural, cultural and artificial potential. Pangsan Tourism Village management efforts have been quite good in providing facilities and access, but deficiencies are still found in supporting facilities and additional services. The obstacles found were less than optimal planning and design of tourism packages, low community involvement, and a lack of understanding of the Pangsan Tourism Village management. Therefore, Pangsan Tourism Village needs to improve supporting facilities, partner with travel agents, and provide further assistance to optimize management.