Ride: Journal of Cultural Tourism and Religious Studies

THE INFLUENCE OF YOGA ATTRACTIONS AND SERVICE EXCELLENCE ON CUSTOMER LOYALTY AT PRAMA SANUR BEACH HOTEL, DENPASAR TIMUR

Ni Ketut Erawati, I Nyoman Subagia, I Ketut Wardana Yasa — Fri, 11 Oct 2024 00:00:00 +0200

Attractions and service excellence provide significant influence to loyal customers , because existing facilities hotel and quality services provided proven capable interesting visitor For come return . The purpose of study This is For know exists influence yoga attraction to customer loyalty , influence service excellence to Customer loyalty and existence influence yoga attractions and service excellence to loyal customers . Types of research This is analysis descriptive quantitative . Respondent from study This is staying guests as loyal customer for 2 years lastly at the Prama Sanur Beach Hotel, East Denpasar with amount population 1,155 people. The sampling technique used in study This is purposive sampling so sample totaling 92 people. Data collection techniques were carried out through questionnaires and interviews . Data analysis method used is analysis multiple linear regression .

Research result This obtain equality regression : Y= 6.335 + 0.149 + 0.746 With table t value 1.662, table F value 3.09, and level significance 5% (0.05). Based on test results Partial prove that : 1) variable yoga attractions have t- count > t table 2.626 with mark significance 0.10 < 0.05 and value its influence amounting to 31.0% 2) variable service excellence has t- count 10.665 > t table 1.662 with mark significance 0.00 < 0.05 and value its influence by 54.2%. This result showing that yoga attractions and service excellence influential to loyal customers . 3) Overall test results simutan has an F-count of 59.941 > F table with mark significance 0.000 < 0.05. Whereas mark Adjusted R2 0.574 explain that amounting to 56.4% of yoga attractions and service excellence own contribution For influence loyal customers . As for the rest 43.6% influenced factor others who don't explained in the research model This like Power pull , factor social , and factors nature .

MARKETING STRATEGY OF TAMAN ANYAR TOURIST ATTRACTION AS A CULTURAL EDUCATIONAL TOURISM IN PENARUNGAN TOURISM VILLAGE, MENGWI DISTRICT, BADUNG REGENCY

Anak Agung Any Sutraningrum, I Made Arsa Wiguna, I Gede Sedana Suci — Fri, 11 Oct 2024 00:00:00 +0200

Penarungan Village offers several tourism potentials to visitors, including the Lazy River, Jogging Track, Beji Paluh Park, and Taman Anyar. The Taman Anyar Tourist Attraction has become one of the popular destinations for tourists visiting Penarungan Tourism Village, which positively impacts the local economy. The planning and marketing of the tourist attraction provide opportunities for the community to gain hope and expectations from the development of Taman Anyar Tourist Attraction in Penarungan Tourism Village, Mengwi District, Badung Regency.

The problem in this research is: What is the marketing strategy for Taman Anyar Tourist Attraction as a cultural educational tourism in Penarungan Tourism Village, Mengwi District, Badung Regency?

This research uses a qualitative descriptive analysis method with a phenomenological approach. The results obtained are as follows: The marketing strategy for Taman Anyar Tourist Attraction as cultural educational tourism adopts the Pentahelix model by collaborating with (1) academics, communities, the government, and media by developing flagship cultural tourism, (2) businesses, communities, and the government by developing tourism infrastructure and facilities such as accommodation and parking areas, (3) businesses, communities, and media by promoting through influencer marketing.

COMMUNITY-BASED TOURISM POTENTIAL DEVELOPMENT STRATEGY IN SELAT VILLAGE, SUKASADA DISTRICT, BULELENG DISTRICT

Putu Agita Hary Devianti, Ida Ayu Tary Puspa, I Made Arsa Wiguna — Fri, 11 Oct 2024 00:00:00 +0200

The research aimed to analyse the tourism potential in Selat Village as well as the strategies used to develop the tourism potential. Cooper's tourism destination development theory was used in this study. This research used qualitative and descriptive methodology, and data obtained through interviews, observation and literature study. This study also used qualitative data analysis and SWOT analysis.

The results of the research show that the tourism potential of Selat Village is cultural sites in the form of Pura Kahyangan Desa Adat Selat Pandan Banten and Panglukatan Pancuran Dasa Mala; the potential of natural tourism parks, namely the Village Forest, Camping Area, Outbound, Yoga and Meditation Area; rural conditions in the form of Jogging tracks; agricultural/plantation land in the form of Agrotourism/ecotourism; cultural and artistic events consisting of Genggong Art, Genjek Art, Baleganjur/Gong Kebyar, Cultural Festival, and Weaving Tradition. Most of Selat Village's tourism potential has not been managed well, so that local communities have not fully enjoyed its benefits. The results of the SWOT analysis show that there are four alternative strategies namely: SO (Strengths-Opportunities) strategy, ST (Strengths-Threats) strategy, WO (Weaknesses-Opportunities) strategy, and WT (Weaknesses-Threats) strategy.

TOURIST MOTIVATION TO VISIT THE PANCORAN SOLAS TOURISM DESTINATION AT PURA TAMAN MUMBUL, SANGEH TRADITIONAL VILLAGE, ABIANSEMAL DISTRICT, BADUNG REGENCY

Ni Putu Ayu Wikantini, Ida Ayu Tary Puspa, Heny Perbowosari — Fri, 11 Oct 2024 00:00:00 +0200

The research results obtained state that the motivation of tourists visiting the Pancoran Solas Destination can be explained in terms of tourist characteristics which include socio-demographic and geographical characteristics. And the motivation of tourists to visit includes tourists' perceptions. In tourism development, all activities and businesses must be coordinated to attract tourists, especially by providing all the infrastructure, goods and services and facilities needed for tourist needs. The tourism development component consists of 6A. The implications of tourist visits include the Tri Hita Karana concept

REVIEW OF THE IMPLEMENTATION OF TRI HITA KARANA-BASED SUSTAINABLE TOURISM IN MONKEY FOREST, PADANGTEGAL VILLAGE, UBUD DISTRICT, GIANYAR REGENCY

Ni Putu Nita Purwasih, Ni Nyoman Perni, I Made Gede Anadhi — Fri, 11 Oct 2024 00:00:00 +0200

Pariwisata is a type of activity that quietly enlightens and educates the public, hence offering various benefits to the local community. The crucial role of pariwisata in the development of economies across many nations has not been overlooked. Due to this, Bali is expected to be able to launch the pariwisata's potential in an ideal manner. Furthermore, as a precursor to the aforementioned pariwisata development, it was included in Undang Undang No. 10 of 2009. The Fifth Amendment on the 2020 Standard Penyelenggaraan Kepariwisataan Bali. Through the implementation of the Tri Hita Karana concept, which is a Hindu religious warisan in Monkey Forest Desa Padangtegal Kecamatan Ubud, Kabupaten Gianyar, a unique and respectful environment will be created for each visitor to the area. This study identifies three problems: 1) the implementation of the pariwisata's kelanjutan program at Monkey Forest Desa Padangtegal Kecamatan Ubud, 2) the implementation of the pariwisata's kelanjutan program at Monkey Forest Desa Padangtegal Kecamatan Ubud, and 3) the implications of the review of the implementation of the pariwisata's kelanjutan program based on Tri Hita Karana in Monkey Forest Desa Padangtegal Kecamatan Ubud. The three problems above are explained using two theories: 1) The Pariwisata Growth Theory and 2) The Pariwisata Fallacy Theory. This study employs a deskriptif kualitatif approach by utilizing the bidding process of education and religious organizations. The research results obtained state that the implementation of sustainable tourism in the Monkey Forest, Padangtegal Village, Ubud District, Gianyar Regency, includes Ecological Sustainability, Cultural Sustainability and Economic Sustainability. Application of Tri Hita Karana in Sustainable Tourism in Monkey Forest, Padangtegal Village, Ubud District, Gianyar Regency, including Parahyangan, Pawongan, and Pabelasan. The implications of the Review of the Implementation of Sustainable Tourism Based on Tri Hita Karana in Monkey Forest, Padangtegal Village, Ubud District, include 1) Environmental Balance, 2) Welfare and Role of Local Communities, 3) Cultural Harmony, 4) Respect for Spirituality, 5) Partnership between Parties which are involved.

THE EXISTENCE OF BEJI PURA HYANG TIBHA AS A WELLNESS TOURISM ATTRACTION IN BANJAR BLAHTANAH, BATUAN KALER, SUKAWATI DISTRICT, GIANYAR REGENCY

Anak Agung Ari Sutraningsih, I Nyoman Subagia, I Ketut Wardana Yasa — Fri, 11 Oct 2024 00:00:00 +0200

Excistences is a term that is often used to refer to the existence or existence of something in a philosophical, scientific or general context. The existence of a tourist attraction is seen from the management of the tourist area itself as well as the historical value contained in the tourist attraction. The existence of tourist attractions plays a vital role in preserving the cultural identity of a community, both for local residents and visitors from outside. The existence of Beji Pura Hyang Tibha as a wellness tourism attraction in Banjar Blahtanah Batuan Kaler, Sukawati District, Gianyar Regency is one of the health tourism sites which is one of the tourism potentials in pioneering tourism villages whose existence is known by many groups. This tourist attraction is not only famous for its cultural heritage but also for the presence of Beji, a place to do healing for cleansing the body and soul and peace of mind.

There are four theories used in this research, namely; 1) Existence theory, 2)Tourist motivation theory, 3) Tourism management theory, and 4) Structural functional theory. This research is qualitative descriptive research using literature approaches in the fields of theology and cultural tourism, field observation and documentation. This research examines the problem of the existence of Beji Pura Hyang Tibha as a wellness tourism attraction, how it is managed and the influence of the physical environment on postmodern society in Banjar Blahtanah Batuan Kaler, Sukawati District, Gianyar Regency. The involvement of local communities (community-based tourism) and the use of current technology in managing health tourism attractions are supporting models for its management. The influence on the surrounding community where the Melukat wellness tourism attraction is located will indirectly have influences in terms of the economy, physical environment, socio-culture related to the existence of the tourist area as well as the influence of fitness on medical activities

STRATEGY FOR STRENGTHENING LOCAL CULTURE IN THE DEVELOPMENT OF WELLNESS TOURISM AT THE YOGA BARN, UBUD

Luh Kartika Sutra Dewi, Relin D.E, I Wayan Wiwin — Tue, 15 Oct 2024 00:00:00 +0200

Wellness tourism creates opportunities for health businesses and other businesses related to body, mental and soul health. Wellness tourism is part of illness prevention tourism which focuses on providing health and health services. Achieving wellness tourism strategies in development such as mental, spiritual, emotional, environmental, social and physical health. This research examines three problems, such as: 1) the vision - mission in developing wellness tourism in The Yoga Barn, Ubud, 2) application of local culture in developing wellness tourism in The Yoga Barn, Ubud, 3) strategies for strengthening local culture in developing wellness tourism in The Yoga Barn, Ubud. This problem will be dissected using Phenomenological Theory, which is a science oriented towards getting an explanation of visible reality. This research is a qualitative descriptive study with a wellness tourism concept. The research method in this research is located at The Yoga Barn, Ubud. The type and approach of this research is descriptive qualitative, sampling was carried out using purposive sampling including. The types of data in this research include qualitative data supported by interviews and quantitative data in the form of demographic data, while the data sources in this research include primary data through interviews and secondary data in the form of data on wellness tourism activities at The Yoga Barn, Ubud. Then, is the research instrument which includes interview guides, stationery and cellphones. Data collection techniques in this research include observation, interviews, literature study and document study. The determination and sampling technique uses accidental sampling technique. The data analysis techniques used include data reduction, data presentation and drawing conclusions and using STP (Segmenting, Targeting, Positioning) analysis. The research results obtained state that The Yoga Barn's vision is to shape the growth of The Yoga Barn, become a positive global influence, help find the desire for happiness, while its mission is to practice art and become a facilitator in non-medical healing. The application of local culture in developing wellness tourism is still using traditional healing techniques and the existing facilities and infrastructure are still based on local wisdom. The strategy to strengthen local culture is to develop identity, understand cultural philosophy and consistently apply local culture