PARIWISATA BUDAYA: JURNAL ILMIAH PARIWISATA AGAMA DAN BUDAYA

STRATEGI PENGEMBANGAN WISATA BUDAYA BERBASIS KEARIFAN LOKAL DI DESA BUDO KABUPATEN MINAHASA UTARA

Yurike Lewan — 2025-09-01

Local wisdom-based culture is one part of tourism that needs to be developed. Budo Village, Wori District, North Minahasa has a culture that is still held by the community. The purpose of this study is to determine the potential and strategy for developing local wisdom-based cultural potential. This study uses a qualitative approach to data collection techniques with literature studies, observations and structured interviews. Data analysis is based on SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats analysis) Based on the results of the study, local wisdom-based cultural tourism in Budo Village includes: Tulude traditional festival; Mutual cooperation life of Mapalus togetherness; Ginto handicrafts and Masamper and Pato-pato dance arts. The results of the SWOT analysis formulated a strategy for developing local wisdom-based Cultural Tourism in Budo Village. 1) Increasing the development of cultural attractions for tourist attractions. 2) Involving the community in cultural performances and performances in order to maintain and preserve local culture and wisdom and improve community welfare. 3) Building awareness of the younger generation to preserve, maintain, and protect cultural attractions, arts and crafts for the sustainability of local community wisdom. 4) Improving accommodation such as facilities for organizing cultural attraction facilities 5). Improving cultural promotion activities and local wisdom of Budo village. The main development strategy is the development of human resources in preserving culture and local wisdom

PARIWISATA ADAT PESISIR: EKSPLORASI NILAI-NILAI TRADISIONAL DALAM UPACARA NADRAN INDRAMAYU

Isad Suhaeb — 2025-09-13

The Nadran ceremony is an annual tradition among coastal communities in Indramayu, serving as an expression of gratitude to God for abundant marine harvests. This ritual reflects rich local cultural values such as social solidarity, maritime spirituality, and marine environmental preservation. This study aims to explore the traditional values embedded in the Nadran ceremony and its potential as a cultural tourism attraction. A qualitative approach was employed, using participatory observation, in-depth interviews, and visual documentation techniques. The findings reveal that Nadran functions not only as a religious ritual but also as a means of expressing the collective identity of coastal communities. Its potential as a cultural tourism attraction is significant if managed participatively and sustainably. The involvement of local communities in preservation efforts and the contextual packaging of the attraction are key to developing traditional tourism based on local values. These findings are expected to enhance understanding of the integration between local cultural preservation and sustainable tourism development in coastal areas.

INTERAKSI ANTARA GASTRONOMI DAN HUKUM KAJIAN REGULATIF TERHADAP KULINER DI KUNINGAN JAWA BARAT

Nadya Rechtta Utami — 2025-09-13

This research examines the interaction between gastronomy and law through a regulative approach to culinary practices in Kuningan Regency, West Java, Indonesia. The region is known for its diverse traditional culinary treasures and is an important part of the local cultural identity. However, the development of the culinary sector cannot be separated from the influence of various legal regulations, both formal ones such as business licensing, halal certification, and food safety standards, as well as informal social norms that live in the community. The research method used is a qualitative approach with field study methods, in-depth interviews with local culinary business actors, and normative analysis of regional regulations and national policies related to food and intangible cultural heritage. This research also examines the dynamics between traditional culinary practices and modern legal demands. The results show that there is a tension between local culinary preservation efforts and the need to fulfill formal legal requirements, such as distribution permits and certification. Many small businesses experience administrative barriers and additional costs in meeting these requirements. On the other hand, there is great potential for the law to play a role in the protection and promotion of traditional cuisine if integrated with cultural and tourism policies. In conclusion, the interaction between gastronomy and law in Kuningan reflects the importance of harmonization between the regulatory framework and socio-cultural dynamics. A more inclusive and contextual legal approach is needed to support the sustainability of local culinary as part of the national cultural heritage.

ECONOMIC, SOCIO-CULTURAL AND ENVIRONMENTAL SUSTAINABILITY OF BALI SPIRIT FESTIVAL, UBUD, BALI

I Gusti Ngurah Agung Suprastayasa — 2025-09-15

This study aims to explore and analyze the extent to which the principles of economic, socio-cultural, and environmental sustainability are implemented in the Bali Spirit Festival held in Ubud, Bali. The festival is an internationally recognized annual event combining spirituality, wellness, and local culture. A qualitative descriptive approach was employed through in-depth interviews with the festival's founder and relevant stakeholders. The findings reveal that the Bali Spirit Festival significantly contributes to economic sustainability by empowering local MSMEs, generating employment, and promoting local products. From the socio-cultural perspective, the festival promotes local and global cultural expression, although challenges remain in avoiding cultural commodification. Environmentally, the festival has adopted several eco-friendly practices, but waste management and energy consumption still require improvement. This research underscores the importance of collaboration between festival organizers, local communities, and government bodies to realize holistic sustainability practices in event management. The findings are expected to inform future sustainable event policies in similar tourism destinations.

INOVASI DAN TREN PAKET WISATA ERA DIGITAL 5.0 DI KABUPATEN BELU NUSA TENGGARA TIMUR

Linda Marlince Taka — 2025-09-23

This research aims to identify and analyze the innovations and trends of tour packages developing in Belu Regency in facing the 5.0 era, an era where digital technology and artificial intelligence are increasingly affecting various sectors, including tourism. Belu Regency, located in East Nusa Tenggara, has great tourism potential, but still faces challenges in developing tour packages that suit the needs and preferences of modern tourists. Through a qualitative approach, this research collected data through interviews with tourism industry players, as well as literature studies related to technological innovation in the tourism sector. The results show that in the 5.0 era, Belu Regency has begun to integrate technology such as mobile applications, online booking systems, and social media in the development of tour packages. Emerging trends include local experience-based tour packages, culture- and nature-based tourism, and the use of technology to provide more personalized and interactive services for tourists. However, there are still constraints related to digital infrastructure and human resource capacity in managing these technologies. This research recommends the importance of collaboration between the government, local communities, and the private sector in accelerating the adoption of innovations to improve Belu Regency's tourism competitiveness in the digital era.

TAHAP PERKEMBANGAN WISATA KAMPUNG GERABAH BLITAR BERDASARKAN TEORI TOURISM AREA LIFE CYCLE

Maya Lutfiana — 2025-09-23

Kampung Gerabah Tourism is the only pottery educational tour in the Blitar area. The tour has been established since 2014. Ideally, with 11 years of age, this tour should have been established and able to attract a significant number of tourist visits. However, findings in the field indicate that the growth in the number of tourist visits is still relatively low. This study aims to identify the development stage of Kampung Gerabah Blitar Tourism by examining tourism elements including attractions, accessibility, amenity, accommodation, and tourist visits which are then analysed using the Tourism Area Life Cycle theory. The method used is a qualitative approach with a case study design. The data in this study includes the number of tourist visits, tourism managers, attractions, accessibility, accommodation, amenity, and the process of tourism activities. The data were obtained from purposive respondents through observation, interviews, and documentation. Data analysis was carried out through data collection, data reduction, data presentation, and conclusion drawing. The results showed that attractions are interesting, while accessibility needs improvement with information boards and directions. The amenity is enough to support the needs of tourists. Meanwhile, lodging accommodation is in the process of being built. Overall, the development of Kampung Gerabah tourism is in the pre-involvment stage, which can be seen from the appearance of the initial signs towards the involvment stage. The implication of this research is to identify the development stage of Kampung Gerabah Tourism so that it can be used by managers in formulating tourism development strategies.

ANALISIS PENGARUH WOMEN LEADERSHIP DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN PADA THE RIGHT TWO WEDDING ORGANIZER & EVENT PLANNER

I Gede Sumadi — 2025-09-30

Effective leaders are capable of influencing and motivating their teams to achieve established goals. In modern business dynamics, numerous key factors influence employee performance, particularly in the context of women leadership. This research specifically analyzes the impact of women leadership and work motivation on employee performance at The Right Two Wedding Organizer & Event Planner, a company led by a woman. Utilizing a quantitative and qualitative approach, data was collected through questionnaires and interviews with supporting informants, comprising all permanent and freelance employees at The Right Two Wedding Organizer & Event Planner. A saturated sampling technique was employed. Data was analyzed using multiple linear regression with the aid of SPSS version 26, through validity, reliability, and classical assumption tests (normality, heteroscedasticity, and multicollinearity). The results of this study, via multiple linear regression analysis, indicate that women leadership and work motivation simultaneously have a positive and significant effect on employee performance.

THE ROOM REDEVELOPMENT TO ENHANCE ROOM QUALITY AND INCREASE OCCUPANCY RATES IN VILLA KAYU RAJA, BALI

Forida Ayu Herini — 2025-09-30

This research aims to assess the room redevelopment project at Villa Kayu Raja, focusing on enhancing room quality and increasing occupancy rates and design an applicable model for redevelopment projects in similar hospitality setting. The study employs a Project Management Body of Knowledge (PMBOK) based approach (initiating, planning, executing, monitoring and controlling, and closing) supported by theories in Project Success Criteria and Room Occupancy. This study employs a qualitative descriptive approach, the data was collected through observation, in-depth interviews with eight key informants from the Heads of Department (HOD), Focus Group Discussions (FGDs) involving six operational department heads, and comprehensive document studies. The room redevelopment project at Villa Kayu Raja was implemented using the PMBOK process cycle and driven by both internal inputs from the MOD checklist and external guest feedback. The redevelopment significantly improved room quality and the overall guest experience. Key enhancements included modernized furnishings, upgraded bathroom facilities, improved lighting, and the incorporation of aesthetic design elements, all of which contributed to more positive guest perceptions. Operational benefits were also observed, including increased maintenance efficiency, more streamlined housekeeping processes, and a reduction in guest complaints. Occupancy data analysis indicated a notable post project increase of 93.92%, particularly among Free Independent Travellers (FITs), highlighting a strong correlation between room upgrades and market appeal. Furthermore, guest reviews across major Online Travel Agencies (OTAs) reflected higher ratings and frequent mentions of comfort, cleanliness, and interior design as standout features following the redevelopment. These findings support the application of an operational management cycle model in similar redevelopment initiatives. This study contributes and provide practical insights and valuable applied knowledge to the field of hospitality industry, particularly on how strategic room redevelopment projects enhance room quality and increase occupancy rates in similar villa properties.

MODEL PENGEMBANGAN PEMBUATAN GARAM PALUNGAN SEBAGAI PRODUK WISATA DI DESA WISATA LES KECAMATAN TEJAKULA KABUPATEN BULELENG

Defyartha Kepakisan — 2025-09-30

Palungan Salt is a unique tourism potential in Les Tourism Village, Tejakula District, Buleleng Regency. This tourism product not only offers salt processed using traditional methods, but also prioritizes aspects of education, cultural preservation, and community empowerment. It is managed by local entrepreneurs with the aim of collecting, storing, preserving, and introducing Palungan Salt to tourists as an authentic and sustainable attraction. This study highlights the potential and appeal of Palungan Salt, explained through the 4A theory: attractions (unique and educational attractions), accessibility (ease of access to the location), facilities (supporting facilities for tourists), and additional services (additional services to support comfort). The results indicate that Palungan Salt has high selling value as an educational tourism destination as well as a creative economy that can strengthen the image of Les Tourism Village in the tourism arena. Such as limited infrastructure, minimal promotion, low human resource capacity, limited funding, and less than optimal strategic partnerships with educational institutions or the private sector. To overcome these obstacles, the study designed a development model based on community participation, improved facilities, integrated educational programs, sustainable digital promotion, and cross-sector collaboration to strengthen the local economy and preserve cultural heritage. The resulting development model is expected to serve as a strategic reference for managers, village governments, and other stakeholders in improving the quality and number of tourist visits. Furthermore, this model also plays a role in improving operational management, marketing, and the management of local wisdom-based tourist attractions, so that Palungan Salt can become a superior tourism product that provides economic and social benefits to the Les Village community.

PERSEPSI WISATAWAN TERHADAP PELEBON PURI UBUD KECAMATAN UBUD, KABUPATEN GIANYAR

Pande Putu Agus Putrabawa Pande Agus — 2025-10-03

The Pelebon Ceremony At Puri Ubud, Gianyar, Bali Is A Hindu Balinese Funeral Ritual Imbued With Deep Spiritual Significance, While Also Serving As A Major Cultural Tourism Attraction. However, another potential issue may arise, as Merton also reminds us of the risk of dysfunction, for instance when tourists perceive the ceremony merely as entertainment or a commodity, thereby neglecting its sacred dimension. This Study Aims To Analyze The Perceptions Of Balinese Domestic Tourists, Non-Balinese Domestic Tourists, And International Tourists Toward The Pelebon Ritual, Employing Robert K. Merton’s Structural Functional Theory As The Analytical Framework. A Qualitative Descriptive Method Was Applied Through In-Depth Interviews, Direct Observations, And Literature Reviews. The Findings Reveal That Balinese Domestic Tourists Emphasize The Sacred Function Of Pelebon As A Religious Obligation, Ancestral Heritage Preservation, And Communal Identity Reinforcement. Non-Balinese Domestic Tourists Perceive Pelebon As An Intercultural Experience That Enhances Multicultural Awareness And Strengthens National Identity, Though It Is Sometimes Interpreted Merely As An Exotic Spectacle. Meanwhile, International Tourists Appreciate Pelebon As A Unique Aesthetic And Spiritual Experience That Elevates Bali’s Global Image, Yet It Also Carries The Risk Of Cultural Commodification.