PARIWISATA BUDAYA: JURNAL ILMIAH PARIWISATA AGAMA DAN BUDAYA

PELESTARIAN LINGKUNGAN HUTAN BERBASIS KEARIFAN LOKAL DI DESA ADAT TENGANAN PEGERINGSINGAN

Nyoman Sudipa — 2024-09-12

Local wisdom produced in the Tenganan Pegringsingan Traditional Village has been institutionalized through norms and rules which guide daily behavior for environmental sustainability and become law for the Tenganan Pegringsingan Traditional Village environment. Tenganan Pegringsingan Traditional Village encapsulates the meaning of preserving the forest environment with the mythology of Lelipi Selan Bukit, a myth that is widely known by the people of Tenganan Pegringsingan Traditional Village. Local wisdom regarding the Lelipi Selan Bukit story is a symbolic form of the existence of a forest that is sacred to the community, that the forest has a guardian so that there are hidden meanings and mysteries in the forest that are beyond human control. The power of local wisdom is wrapped in myth to control humans so that they do not damage the environment. Symbolic meaning is not a concrete meaning, but a meaning that is built on the relationship between signifier and signified based on mutual agreement. Symbolic culture is a culture that is built to strengthen relationships between humans and fellow humans, humans and the natural surroundings and humans and God the creator to build harmony with fellow humans, nature and God who is embodied through culture. Until now, the local wisdom that has been developed by the Tenganan Pegringsingan Traditional Village has been able to maintain the forest environment well. Over time, symbolic capital becomes symbolic culture, which is a culture that originates from local wisdom to strengthen relationships between humans and fellow humans, humans and the natural environment and humans and God the creator to build harmony with fellow humans, nature and God which is embodied through culture.

MEMPERKENALKAN RUMAH ADAT MAMASA: HUBUNGAN UKIRAN HEWAN DAN SIMBOL BUDAYA PADA BANUA SURA’ DI DESA OROBUA

Otniel Aurelius Nole — 2024-09-12

Mamasa’s traditional house, banua sura’, is characteristically built with beautiful and exquisite carvings, apart the building design. It appears in animal images in the form of buffaloes and horses carved based on natural materials, traditional tools, and creative and skilled specialized carvers. The carvings are not mere decoration; there are cultural symbols in the buffalo and horse carvings. The researcher introduced an indigenous Mamasa house through an investigation of the relationship between animal carvings and cultural symbols on the banua sura’ in Orobua village. The purpose of this research was explicitly to explore a Mamasa traditional house as an alternative to cultural tourism development in the Toraja tribal region. The researcher used a qualitative method with a realist ethnographic approach. The researcher collected data using observation, interview, and documentation techniques. The researcher determined the participant based on the purposive sampling technique. The researcher found that the relationship between animal carvings and cultural symbols on banua sura’ refers to the meaning of buffaloes and horses. Buffalo carvings are cultural symbols of courage and honor, while horse carvings are cultural symbols of strength. Such unique and original traditional houses can attract the attention of tourists. Ultimately, it implies opportunities and potential for the development of cultural tourism

DAMPAK KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN KONSUMEN ANAHATA VILLAS AND SPA RESORT UBUD

I Wayan Meryawan — 2024-09-12

The level of satisfaction of hotel visitors with the facilities and service quality is formed based on the experience they have gained. Weak service quality and facility quality cause weak hotel guest satisfaction levels. This study explores how far the impact of service quality and facilities can affect guest satisfaction of Anahata Villas And Spa Resort Ubud. The research uses a quantitative approach by involving a data collection method through a questionnaire which is distributed as many as 96 visitors to domestic tourist guests. Descriptive analysis was used to test the research hypothesis by using the analysis of the validity test of the reliability of the instrument, the t-test and the f-test. The results of the study provide results that the quality of service and facilities independently is proven to play a role in increasing consumer satisfaction as evidenced by the results of obtaining t-test scores that exceed the t-table values and when viewed simultaneously that the quality of service and facilities has a positive and significant effect in building visitor satisfaction of Anahata Villas And Spa Resort Ubud. This result can provide reinforcement for the tourism industry to be able to strengthen the assessment of hotel guest satisfaction through the important role of directly perceived service quality and facilities as indirect service support.

ADVENTURE TOURISM : STRATEGI PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT DI DESA SAMBANGAN, KABUPATEN BULELENG, BALI

Adistiyani Laras Hati — 2024-09-12

Along with the massive development of tourism, this has led to the emergence of the development of several tourism alternatives, such as: tourist villages and ecotourism which have become alternatives to the development of mass tourism. Sambangan Village has several charming tourist attractions that are no less beautiful than other tourist areas. The aim of this research is to find potentials, supporting and inhibiting factors and find out strategies for developing community-based adventure tourism in Sambangan Village, Buleleng Regency, Bali. This research uses a qualitative approach which is a research method used to examine the condition of natural objects. The data collection techniques used in this research are observation and interviews. The data has been collected, processed and analyzed descriptively using the SWOT analysis tool. The results of the research show that based on the square of the SWOT matrix, it can be seen that the position of the Sambangan tourist village is currently in the growth quadrant I position (growth) with the quadrant position in its place in the IB quadrant position, which means that the strategic position of the Sambangan tourist village is in a stable growth strategy position. If the Sambangan tourist village is in this position, the competitive power possessed by the Sambangan tourist village is relatively small compared to the opportunities available. In fact, the Sambangan tourist village can only grow according to its own capabilities. In other words, the growth of the Sambangan tourist village is not drastic (fast), but gradual.

KOMUNIKASI PEMASARAN TENUN CAGCAG SEBAGAI DAYA TARIK WISATA BUDAYA BERBASIS MASYARAKAT

Made Ika Kusuma Dewi — 2024-09-12

Marketing communications for Cagcag weaving, Banjar Pesalakan, can develop into a community-based cultural tourism village. To keep cagcag weaving relevant in the global tourism market, an effective marketing communication strategy is needed. A local community-based approach is the key to creating an authentic and sustainable strategy. This article will discuss how marketing communications for cagcag weaving based on the local community of Pesalakan Banjar Pejeng Kangin Village can strengthen product identity and improve the economic welfare of local communities based on cultural tourism villages. Local community-based cagcag weaving marketing communication is an approach that utilizes the knowledge, skills and uniqueness of local communities to market cagcag weaving products. This approach aims to highlight the authenticity and cultural richness contained in cagcag woven products, especially the gegambir motif, while providing direct economic and tourism benefits to craftsmen and tourists.

Keywords: Marketing Communications, Cagcag Weaving, Community Based Cultural Tourism

MENELUSURI KEINDAHAN BUDAYA NGAROT DI INDRAMAYU: JEJAK TRADASI DAN KEARIFAN LOKAL

Isad Suhaeb — 2024-09-12

This study explores the beauty of Ngarot culture in Indramayu, a tradition rich in local heritage and traditional wisdom. Ngarot is a ceremony that is related to agricultural issues. This ceremony is found in Lelea Village, Lelea District, Indramayu Regency. The ngarot ceremony is participated in by the younger generation and continues from year to year without interruption. Ngarot is essentially an artistic entertainment festival for the younger generation that is enhanced with various types of traditional arts, apart from that, Ngarot is also an effort for the younger generation to increase their devotion to God Almighty, improve their character, work, participate in development, collaborate, synergize, respect each other, strengthening solidarity and regional security. This research uses a qualitative approach, investigating traces of tradition and their cultural and economic implications in the tourism context. This research method involves interviews, participant observation, and content analysis. Aims to further explore and document this rich cultural heritage and local wisdom contained in the Ngarot tradition. Through this activity, it is hoped that we can strengthen understanding of unique cultural values and their contribution to local identity and economic sustainability of communities in Indramayu. The results reveal that the Ngarot traditional ceremonial tradition is not only a tourist attraction, but also an important symbol of local identity and a source of community economic sustainability. This research provides an in-depth understanding of how cultural heritage and local wisdom can become the main attraction in sustainable tourism development.

Keywoards: Ngarot, Cultur, Tourism, local wisdom

MAKNA RITUAL TOLAK BALA DI AIR TERJUN SEDUDO PADA MASYARAKAT DESA NGLIMAN NGANJUK

M. Abu Dzar Al-Ghifari — 2024-09-12

This article investigates the meaning and role of the ritual of rejecting reinforcements at Sedudo Waterfall in the lives of the people of Ngliman Village, especially in the context of efforts to prevent and reject reinforcements or disasters that are considered to threaten their lives. This research uses a qualitative approach with literature review techniques to deepen understanding of the significance of the ritual. The research results show that the ritual of rejecting reinforcements at Sedudo Waterfall is not just a tradition passed down from generation to generation, but also contains deep spiritual, social and cultural meaning. People involve themselves in this ritual as a form of expression of belief in supernatural powers which are believed to be able to maintain prosperity and harmony in their lives. Apart from that, this ritual is also an important moment to strengthen social solidarity and cultural identity among the residents of Ngliman Village. This article presents a holistic picture of how the ritual of rejecting reinforcements at Sedudo Waterfall not only plays a role as a religious practice, but also as a means of building and maintaining togetherness in the Ngliman Village community.

PENGEMBANGAN ATRAKSI WISATA LEMBU PUTIH DALAM MENINGKATKAN PARTISIPASI MASYARAKAT DI DESA WISATA TARO, TEGALLALANG, GIANYAR

Ni Komang Sixma Dewi — 2024-09-12

The development of tourist attractions is closely related to community participation. Local communities as tourism actors and also resource owners, should be involved in developing tourist attractions because community participation can help build various facilities needed for tourist attractions. The aim of this research is to determine the role of the community in developing the Lembu Putih tourist attraction. The method used is descriptive qualitative with data collection through observation, interviews and documentation. This research involved six sources, and data analysis techniques included data reduction, data presentation, and drawing conclusions. The research results explain the potential of the Lembu Putih tourist attraction and the participation of local communities in tourism development starting from planning, implementation, to evaluation and taking advantage of the tourist attraction. In developing the Lembu Putih tourist attraction there are several inhibiting factors faced by the manager, but behind these obstacles the manager has a future program to develop the Lembu Putih tourist attraction, such as arranging the tourist area, adding tourism support facilities.

TINGKAT KEPUASAN WISATAWAN BERDASARKAN ATRAKSI, AMENITAS DAN AKSESIBILITAS DI TELAGA MENJER, WONOSOBO

Lenny Kurnia Octaviani — 2024-09-12

The increase and decrease in the number of tourist visits is caused by varying levels of satisfaction. Factors that affect tourist satisfaction are attractions, amenities, and accessibility. This study aims to determine the overall level of tourist satisfaction based on attractions, amenity, and accessibility at Telaga Menjer, to determine the level of conformity of expectations and reality in tourists, and to determine the attributes expected by Telaga Menjer tourists. Survey, quantitative is the research method used in this study. Sources of data collection in this study used primary sources in the form of questionnaires and secondary sources such as journals, books, and related articles. In this study, data analysis was carried out using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results of this study indicate that the overall level of tourist satisfaction based on attractions, amenities, and accessibility is included in the satisfied category with the results of the CSI value of 77.25%. The results of Importance Performance Analysis (IPA) show that the average value of the level of conformity (Tki) is 87.22%, which means that the level of conformity is good because it is close to 100%. The results of the IPA are also used to map the Cartesian diagram. The Cartesian diagram shows that the attributes that are highly expected by tourists but have unsatisfactory reality / performance are in quadrant A, namely road signs / instructions, safety signs, road conditions, and transportation access. Referring to the research findings, the advice that can be given is that Telaga Menjer should prioritize improvements to attributes that have high expectation values but low reality or performance values

MAKEPUNG DALAM PERSPEKTIF SPORT TOURISM SEBAGAI POTENSI PENGEMBANGAN ATRAKSI WISATA BUDAYA DI KABUPATEN JEMBRANA

I Putu Sagita Jaya Utama — 2024-09-12

Jembrana Regency as one of the tourism destinations in Bali has its own uniqueness. Of the many distinctive traditions it has, Jembrana has always been known as ‘Bumi Makepung’. The tradition is an event that always attracts the attention of the community, and is organised in the format of buffalo racing by the local community of Jembrana as a tradition that has been passed down from generation to generation. However, its long-standing existence is still lacking in studies, especially in terms of tourism, both in the form of articles and other literature. The purpose of this article is to enrich the knowledge about makepung and provide an understanding that makepung can be seen as a potential sports tourism attraction wrapped in cultural uniqueness that has the potential to be developed. Through a systematic approach of article review, observation and interviews with Makepung activists, this paper contains views from research sources on makepung, especially from the perspective of sport tourism.

Keywords: makepung, sports tourism, cultural tourism.