PENGEMBANGAN EKOWISATA RIVER TUBING PADA DESTINASI GATEP LAWAS BERBASIS MASYARAKAT DI DESA AMBENGAN KECAMATAN SUKASADA KABUPATEN BULELENG
DOI:
https://doi.org/10.25078/pariwisata.v11i1.5638Abstract
River Tubing ecotourism is one of the tourist attractions at the Gatep Lawas destination managed by KUPS. River Tubing ecotourism is a tourist attraction that offers activities that are not usually carried out by tourists in general or tourism that requires courage or special interest to do it. As time went by, the Covid-19 pandemic hit Indonesia in 2020, so the River Tubing ecotourism attraction stopped and after the pandemic it started to be developed again.
The analysis shows the potential for river tubing ecotourism at Gatep Lawas, which is categorized into three types: natural and man-made. Community participation in river tubing ecotourism development, from planning, implementation, management, and evaluation, has involved the local community, inviting them to participate in the management of Gatep Lawas. However, public awareness campaigns are still lacking, as only a small portion of the community understands the emerging tourism landscape.
Analysis with the SWOT matrix produces SO (strength opportunity) strategy, namely optimizing the River Tubing ecotourism attraction, ST (strength threats) strategy, namely developing human resources, increasing the competitiveness of attractions, WO (weakness opportunity) strategy, namely providing education, training counseling on ecotourism or the tourism sector to the community, WT (weakness threats) strategy conducting comparative studies to attractions that have developed ecotourism in collaboration with travel agents and regional tourism offices.
Key words: ecotourism, River Tubing, community
Downloads
References
Ambengan, Pemerintah Desa. (2023). Profil Desa Ambengan. Retrieved from http://ambengan-buleleng.desa.id/
Ardiana, A. (2019). Partisipasi masyarakat dalam pengelolaan Cikadongdong River Tubing sebagai wisata minat khusus di Desa Payung Kecamatan Rajagaluh Kabupaten Majalengka (Skripsi). Universitas Siliwangi.
Arnstein, S. R. (1969). A ladder of citizen participation. Journal of the American Institute of Planners, 35(4), 216–224.
Badan Pusat Statistik Provinsi Bali. (2023). Perkembangan pariwisata Provinsi Bali Mei 2023. Denpasar: BPS Provinsi Bali.
Butler, R. W. (1980). The concept of a tourist area cycle of evolution: Implications for management of resources. The Canadian Geographer, 24(1), 5–12.
Cholisoh, S. (2018). Pengembangan wisata alam arung jeram di Sungai Elo oleh komunitas operator arung jeram Kabupaten Magelang (Skripsi). UIN Sunan Kalijaga Yogyakarta.
Cooper, C., Fletcher, J., Fyall, A., Gilbert, D., & Wanhill, S. (2008). Tourism: Principles and practice (4th ed.). Harlow: Pearson Education.
Creswell, J. W. (2017). Research design: Pendekatan metode kualitatif, kuantitatif, dan campuran. Yogyakarta: Pustaka Pelajar.
Iqbal, H. M. (2002). Pokok-pokok materi metodologi penelitian dan aplikasinya. Bogor: Ghalia Indonesia.
Jadesta Kemenparekraf. (2023). Desa wisata Ambengan. Retrieved from https://jadesta.kemenparekraf.go.id/Desa/ambengan
Kusumayadi, E. S. (2000). Metodologi penelitian dalam bidang kepariwisataan. Jakarta: Gramedia Pustaka Utama.
Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global competition (13th ed.). New York: McGraw-Hill.
Rangkuti, F. (2016). Analisis SWOT: Teknik membedah kasus bisnis. Jakarta: Gramedia Pustaka Utama.
Timothy, D. J. (1999). Participatory planning: A view of tourism in Indonesia. Annals of Tourism Research, 26(2), 371–391.
Tosun, C. (1999). Towards a typology of community participation in tourism development. Anatolia, 10(2), 113–134.
Wiratna, S. (2018). Metodologi penelitian bisnis dan ekonomi pendekatan kuantitatif. Yogyakarta: Pustaka Baru Press.
Yoeti, O. A. (1997). Perencanaan dan pengembangan pariwisata. Jakarta: Pradnya Paramita.
Yoeti, O. A. (2006). Perencanaan dan pengembangan pariwisata. Jakarta: PT Pradnya Paramita.
Zuriah, N. (2019). Metodologi penelitian sosial dan pendidikan teori-aplikasi. Jakarta: PT Bumi Aksara.
