Journal of Visual Art and Design Studies: Les-Guet's

Band Merchandise Design "Double Degree" As A Promotional Medium To Increase Brand Equity and Fan Reach

Rebeca Hosiana Gracia — 2025-11-07

This research aims to design merchandise as a promotion strategy for the Double Degree band using the Design Thinking approach of Tim Brown and David Kelley, which includes the empathize, define, ideate, prototype, and test stages. Merchandise is positioned not only as a selling product, but also as a promotional medium and identity symbol that strengthens the emotional connection between the band and the fans. Visual consistency through style guides is important to maintain uniformity of elements such as logos, colours, and mascots. The design process is focused on understanding the needs of the audience and creating relevant creative solutions so that the resulting designs are attractive, functional, and able to expand the band's market reach and exposure organically, as well as being an additional source of income for indie bands in Indonesia.

Absurdity-Identity Of Body And Culture In Contemporary Art Creation

I Gede Jaya Putra — 2025-11-12

This paper discusses the creation of a contemporary artwork entitled Skibili, which emerges from the intersection between the global absurd phenomenon “Skibidi” and Balinese cultural identity. Digital anomalies such as Skibidi are understood as forms of brainrot, internet-born cultural products that are banal, repetitive, yet viral reflecting both entertainment strategies and mass consumption patterns in contemporary society. The presence of such anomalous culture collides with Balinese cultural identity rooted in sacredness and spirituality, thereby producing a new space of negotiation for the body and culture. The creative process employs the yajna approach as a symbolic, spiritual, and aesthetic method: beginning with the exploration of absurd phenomena, paying respect to traditional values, and culminating in the realization of a visual artwork using wood, charcoal, and plywood as mediums. The visualization of a human head emerging from a toilet, juxtaposed with the text “Kau yang berkata, aku yang merasa”, is read as a metaphor of a marginalized body that nevertheless retains its agency and resistance against external power. Theoretical references include Albert Camus on absurdity as a condition of meaninglessness, Michel Foucault on the body as the locus of power and discipline, and Jean Baudrillard on simulacra and hyperreality. Through this framework, Skibili is interpreted as both social critique and cultural irony: the Balinese body and identity, situated at the crossroads of sacredness and banality, threatened by absurd globalization yet simultaneously finding ways to endure through contemporary artistic expression.

Modern Aesthetics In Balinese Sculpture: A Case Study Of Wayan Jana

I Putu Sinar Wijaya — 2025-11-12

Sculpture is one of the arts that requires special skills from a sculptor, sculptor or usually known as a sculpture craftsman. Usually makes works from rock and wood; nowadays, various materials can be used, such as temple stone or volcanic lava stone. Sculptors choose one material to be made into a statue, and it becomes a characteristic of their work. One of the young Balinese sculptors who continues to restlessly search for and find new ideas in sculpture is Wayan Jana. With aesthetic theory being the choice to dissect this sculpture, where beauty is the benchmark in examining this sculpture, starting from composition, proportion, and space, the sculpture that is used as the research material is a work with a modern style seems elastic and dynamic. The sculptures of artist I Wayan Jana have a very modern style, displaying the forms of living creatures such as humans and animals. The style displayed distorts the original form into the form of the artist's own imagination. With such compositions, the resulting sculptures are inseparable from the aesthetic values presented in each work created. Although most of Jana's works this time talk about love, he is able to maintain the forms of his work so as not to become verbal. Jana's works that seem elastic and dynamic still provide space for the imagination of the viewer. The images that appear are very dependent on the experience and strength of the viewer's imagination.

Gadamer's Hermeneutic Analysis For Digital Illustration Barong & Rangda On Emba Jeans By Illustrator Monez

Ni Nyoman Sri Witari — 2025-11-12

Emba Jeans products promoted in the July 2023 season are rich in Balinese tradition, transforming the figures of Barong and Rangda as objects of creativity. The reproduction of the meaning of the text contained in the illustrations is very unique and rich with interpretations This study aims to describe relevant interpretations and understandings to explore the meaning and aesthetic value of Monez's digital illustrations that compose Barong and Rangda as the main characters on Emba Jeans products with the theme "Chatarsist, Music Turns Tragedy into Rhapsody" using Gadamer's hermeneutic theory approach. This research is important considering that Emba uses elements of Balinese cultural symbols as a source of creativity. The research method uses a qualitative approach, which is descriptive interpretive, with the research object of the characters of Barong and Rangda in the illustrations of Emba Jeans which are analyzed with four conceptual variables according to Gadamer's hermeneutics, namely historical analysis, dialectical analysis, prejudice analysis, and linguistic analysis. The results of the interpretation of the meaning obtained from this illustration are that Barong and Rangda are considered as symbols of catharsis, which is reflected by the activities of meditating and playing musical instruments as a representation of a means of human psychological reflection that is able to change negative things into great joy and enthusiasm.

Visual Narrative through Motion Lines and Speed Lines: A Case Study of Contemporary 3D Animation

Troy — 2025-11-14

The development of 3D animated movies has adapted visual elements of comics, such as motion lines and speed lines, into digital media, but there has been no study that combines visual semiotics, narrative functions, and the transformation of comic styles into 3D animated movies. The purpose of this study is to map the semiotic mechanisms and dramatic functions of motion lines and speed lines through case studies of three movies, including Spider-Man: Across the Spider-Verse (2023), Puss in Boots: The Last Wish (2022), and The Bad Guys (2022). The method used is a descriptive qualitative approach: visual semiotics analysis to unravel denotative and connotative meanings, as well as narrative analysis to map the effects' contribution to the rhythm, conflict, and climax of the story. The results show that motion lines and speed lines operate in two ways: as markers of movement that communicate kinetic intensity, and as narrative devices that reinforce dramatic rhythm and audience affect. These effects also create an aesthetic hybridity between comics and cinema, providing an additional layer of interpretation that enhances affective engagement and dramatic understanding. This research provides theoretical and practical contributions to the study of visual semiotics and digital animation narrative design.

A Social Semiotic Analysis of Tri Hita Karana Representation in the Contemporary Illustrations of Ayu Pitriani

Ni Putu Anggi Pramesti — 2025-11-14

Popular illustration serves as an effective medium for conveying local cultural values to younger audiences. This study aims to explain how Ayu Pitriani’s Tri Hita Karana illustration series represents the three relational pillars, including the connection between humans and the divine, the relationship among individuals, and the interaction between humans and the environment. The study also explores the ideologies embedded in the visual construction of the artworks. A qualitative and interpretative approach was applied using the social semiotic framework of Kress and van Leeuwen to analyze the visual grammar encompassing representational, interactive, and compositional meanings. This analysis was complemented by Barthes’ semiotic theory, which examines three layers of meaning: denotation, connotation, and myth. The data consist of five illustration panels analyzed through close reading. The analytical process included denotative description, visual element coding, mapping of Balinese cultural connotations, and identification of emerging myths. The findings reveal that simple visual strategies, such as the use of pastel colours, youthful characters, and vertical offering compositions, create layered meanings that connect sacredness with everyday life and harmony with conflict. The panel depicting a polluted river presents Tri Hita Karana as an ecological practice, while the land dispute scene highlights harmony as a result of social negotiation. These findings demonstrate the potential of contemporary illustration as a medium for cultural and environmental literacy and as a teaching resource in Visual Communication Design rooted in local wisdom.

Balinese Community Perceptions of The Use of Balinese Script on Merchandise Products: An Analysis of Aesthetics, Ethics, And Cultural Desacralization

I Gede Aldi Agus Suputra — 2025-11-21

Balinese script is an intangible cultural heritage with historical, aesthetic, and spiritual value. In recent years, it has been utilized in merchandise design to strengthen Balinese cultural identity within the creative industry. However, its commercial use has sparked debates regarding ethics and public perception. This study examines public views on the use of Balinese script in merchandise design through surveys and interviews involving both younger and older generations of Balinese society. The findings show that the younger generation supports its use as a means of cultural preservation, while the older generation emphasizes ethical considerations, particularly concerning sacred characters such as Ongkara and Modre, which should not be used carelessly. The Balinese script is regarded as visually appealing but requires cultural education and respect for local norms. The study concludes that the Balinese script holds great potential in the merchandise industry if applied wisely