Les-Guet's : Journal of Visual Art And Design Studies

Mobile Legends: Bang Bang - Dynamics Of Mobile Game Development That Coloring The Indonesian Generation

Si Ngurah Wahyu Dwi Suputra — 2025-04-30

Mobile Legends: Bang Bang is a mobile game that has had a major impact on the young generation of Indonesia. Since its release in 2016, the game has grown rapidly and become part of popular culture, supported by increasing smartphone penetration and access to technology. The purpose of this study is to discuss the development of Mobile Legends in three periods: before COVID-19 (2016-2019), during the pandemic (2020-2021), and post-pandemic (2022-2024). This study uses a qualitative approach based on Pierre Bourdieu's theory of social practice. Pierre Bourdieu's theory of social practice, in this study analyzes how Mobile Legends shapes the social structure and cultural identity of the young generation of Indonesia. The concepts of habitus, capital, and arena explain how developers and player communities create social spaces that strengthen norms and cultural interactions in the digital world. As a result, Mobile Legends has a significant economic impact on social structures, opening up new opportunities in the gaming and esports industries and other impacts on Indonesian society.

Structure And Visual Meaning Of The Rejoice Advertisement Rich 3 In 1 Edition X Kiky Saputri #Rambutnodrama

Ni Made Chandra Oktavia Devi — 2025-04-30

Advertising is a type of information used to market goods to specific consumers. Every business must be able to produce eye-catching ads with a comprehensive visual structure that can be applied to current relevant media. The shampoo product Rejoice is produced by PT. Procter & Gamble Operations Indonesia, which uses television and YouTube media to promote its products and collaborated with comedian Kiky Saputri who is famous for her roasting. The purpose of this research is to identify and analyze the Rejoice 3in1 x Kiky Saputri #RambutNoDrama Rich Edition advertisement's visual meaning and structure. This type of descriptive qualitative research uses Miles and Huberman analysis techniques, including reduction, presentation and drawing conclusions. Data sources through secondary data related to advertising, research methodology and the meaning contained in scientific works, books, the internet or websites. The research results show that the Rejoice 3in1 x Kiky Saputri #RambutNoDrama Rich Edition advertisement has a visual structure consisting of a main part, an explanatory part and a closing part. The environment, attire, title, bumper and digital elements like colors, scents, and video processing that give the impression that Kiky Saputri is speaking with the video editor all highlight the advertisement's visual meaning through interpretation.

A Comprehensive Analysis Of Visual Communication Design And Symbolic Meaning In The Documentary 'The Painting Of Life Vincent Van Gogh

Anak Agung Gede Daniartha — 2025-04-30

This study analyzes visual representation in a documentary video about Vincent van Gogh through the lens of deconstructionist semiotics and visual communication design principles, with particular focus on the application of Dadaist style and experimental typography. The research is motivated by the crucial role of design consistency in effectively conveying symbolic messages through visual media. Employing qualitative methods, the study examines characteristic Dadaist elements such as collage, random image fragments, and unconventional typography in expressing a narrative of rebellion. Findings indicate that the opening bumper successfully creates a "rebel" impression through deliberately chaotic visual composition, while stylistic inconsistencies in the credit titles diminish overall visual integrity. The study concludes by emphasizing the importance of harmonious integration between Dadaist aesthetics and narrative messaging to achieve effective and meaningful visual communication design.

Design Of Baliniki Typeface As A Balinese Characteristic Display Font

I Putu Adi Natha — 2025-04-30

Bali, as one of the provinces in Indonesia, possesses a unique and diverse cultural richness, including Balinese script as an important element within it. However, the traditional use of Balinese script faces challenges in the modern era. This research aims to design a Latin typeface font that has the visual characteristics of Balinese script as an innovative effort to support the implementation of Bali Governor Regulation Number 80 of 2018 concerning the Protection and Use of Balinese Language, Script, and Literature, as well as the Organization of the Balinese Language Month. The design of this typeface is based on the need to expand the reach of Balinese script, increase cultural awareness, and facilitate its use in modern contexts, while also supporting the local creative industry. Visual Communication Design plays a crucial role in this process by studying the concepts of visual communication and the expression of creative power through graphic design elements. The result of this research is the creation of a typeface named "Baliniki" font, inspired by two words: Bali, which represents the Bali region itself, and Niki in Balinese, which means "This." Thus, the Baliniki typeface is expected to further popularize Balinese script.

Culture-Based Typography: The Creation of the Ringgit Bali Font as a Visual Representation of Traditional Balinese Ceremonial Offerings

Ida Bagus Putu Adi Pratama — 2025-05-05

This study explores the creation of the Ringgit Bali font, a typeface inspired by the visual elements of traditional Balinese ceremonial offerings, particularly Lamak. Employing a practice-based research approach, the study investigates how the aesthetic values and philosophical meanings embedded in Balinese culture can be translated into letterforms with distinctive characteristics. The research aims to uncover the visual potential of Lamak and adapt it into a type design that not only represents Balinese cultural identity but also serves diverse design applications, including branding, visual identity, and promotional media. The font development process involved form analysis of Lamak, typographic experimentation, and legibility testing to ensure that the resulting design possesses both artistic value and functional usability in visual communication design. Visual data of Lamak were collected through direct observation and documentation studies. The final outcomes of this research include the Ringgit Bali typeface and a documentation book detailing the font creation process, form exploration, and its application across various design contexts.

Memories Of The Creativity: A Visual Criticism Of The Evolution Of Creativity In The Era Of Artificial Intelligence

Ahmad Naswin — 2025-05-05

Alit Kumala Dewi's "Memories of the Creativity" poster is a powerful visual response to the shifting meaning of creativity in the posthuman era, where artificial intelligence (AI) technology is beginning to redefine creative processes that were previously closely tied to human experience. By combining the image of an old man with closed eyes, a collage of manual art activities, and the symbolism of AI invasion in a contrasting visual composition, the poster highlights the existential tension between the memory of traditional creativity and the new, increasingly digitalized reality. This work is not only an aesthetic statement, but also a philosophical reflection on the changing role of humans in artistic creation. This article analyzes the poster using a theoretical approach based on the concepts of posthumanity, simulacra, creative nostalgia, and a critique of cultural automation. Through an in-depth reading, it is revealed how the poster functions as a social critique and a contemplative invitation to the position of humans in the creative landscape of the future.

Design And Visual Strategy For Tourism Promotion: A Case Study Of The Kelingking Beach Promotion Video, Nusa Penida

I Made Rama Wahyudi — 2025-05-13

Kelingking Beach is one of the most well-known tourist attractions in the Nusa Penida Island region of Bali. Known for its iconic view of cliffs shaped like a pinky finger, which simultaneously becomes the main attraction of this beach's beauty. Although it is already well-known among tourists, the uniqueness and popularity of Kelingking Beach still require ongoing promotion to prevent it from being overshadowed by other tourist destinations on this Island of the Gods. The purpose of designing this promotional video is to help promote the Kelingking Beach tourist attraction more intensively through dissemination on various social media platforms. The design of this promotional video uses a research method that applies data collection techniques such as direct observation at the location, interviews with sources active at Kelingking Beach, and gathering library data and documentation about this tourist attraction. The data obtained is used as a reference basis in the creation of the video design concept and its supporting media. The result of this design is a narrative promotional video about a trip to Kelingking Beach with a duration of 05:58 minutes for YouTube. The content is persuasive, not only conveying visual beauty but also applying principles of visual communication design, aiming to influence public interest through a series of unique experiences on the journey to Kelingking Beach. The other design outputs are seven promotional support media in the form of t-shirt illustration designs, stickers, pins, video thumbnails, instastories, websites, and short videos for Instagram and Facebook reels, YouTube shorts.