Les-Guet's : Journal of Visual Art And Design Studies
https://ojs.uhnsugriwa.ac.id/index.php/lg
<p><strong>Les-Guet's : Journal of Visual Art And Design Studies</strong>, ISSN Print: XXXX-XXXX; ISSN Online: XXXX-XXXX, Published by the Visual Communication Design Study Program, Dharma Duta Faculty, UHN I Gusti Bagus Sugriwa Denpasar, published twice a year in April and October. We invite scientists, scholars, researchers, and professionals in the field of fine arts and visual communication design to publish their research results in our Journal. This journal is a professional publication for academics, government and non-government institutions, and fine arts and design practitioners who devote themselves to the world of fine arts and visual communication design globally.</p>Program Studi Desain Komunikasi Visual, Fakultas Dharma Duta, UHN I Gusti Bagus Sugriwa Denpasaren-USLes-Guet's : Journal of Visual Art And Design Studies<h2 id="rights">You are free to:</h2> <ol> <li><strong>Share </strong>— copy and redistribute the material in any medium or format</li> <li><strong>Adapt </strong>— remix, transform, and build upon the material</li> <li>The licensor cannot revoke these freedoms as long as you follow the license terms.</li> </ol> <h2 id="terms">Under the following terms:</h2> <ol> <li class="cc-by"><strong>Attribution </strong>— You must give <a id="src-appropriate-credit" href="https://creativecommons.org/licenses/by-nc-sa/4.0/#ref-appropriate-credit">appropriate credit </a>, provide a link to the license, and <a id="src-indicate-changes" href="https://creativecommons.org/licenses/by-nc-sa/4.0/#ref-indicate-changes">indicate if changes were made </a>. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.</li> <li class="cc-nc"><strong>NonCommercial </strong>— You may not use the material for <a id="src-commercial-purposes" href="https://creativecommons.org/licenses/by-nc-sa/4.0/#ref-commercial-purposes">commercial purposes </a>.</li> <li class="cc-sa"><strong>ShareAlike </strong>— If you remix, transform, or build upon the material, you must distribute your contributions under the <a id="src-same-license" href="https://creativecommons.org/licenses/by-nc-sa/4.0/#ref-same-license">same license </a>as the original.</li> <li><strong>No additional restrictions </strong>— You may not apply legal terms or <a id="src-technological-measures" href="https://creativecommons.org/licenses/by-nc-sa/4.0/#ref-technological-measures">technological measures </a>that legally restrict others from doing anything the license permits.</li> </ol> <h2 class="b-header has-text-black padding-bottom-big padding-top-normal">Notices:</h2> <p>You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable <a id="src-exception-or-limitation" href="https://creativecommons.org/licenses/by-nc-sa/4.0/#ref-exception-or-limitation">exception or limitation </a>.</p> <p>No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as <a id="src-publicity-privacy-or-moral-rights" href="https://creativecommons.org/licenses/by-nc-sa/4.0/#ref-publicity-privacy-or-moral-rights">publicity, privacy, or moral rights </a>may limit how you use the material.</p>Mobile Legends: Bang Bang - Dynamics Of Mobile Game Development That Coloring The Indonesian Generation
https://ojs.uhnsugriwa.ac.id/index.php/lg/article/view/4733
<p><em>Mobile Legends: Bang Bang is a mobile game that has had a major impact on the young generation of Indonesia. Since its release in 2016, the game has grown rapidly and become part of popular culture, supported by increasing smartphone penetration and access to technology. The purpose of this study is to discuss the development of Mobile Legends in three periods: before COVID-19 (2016-2019), during the pandemic (2020-2021), and post-pandemic (2022-2024). This study uses a qualitative approach based on Pierre Bourdieu's theory of social practice. Pierre Bourdieu's theory of social practice, in this study analyzes how Mobile Legends shapes the social structure and cultural identity of the young generation of Indonesia. The concepts of habitus, capital, and arena explain how developers and player communities create social spaces that strengthen norms and cultural interactions in the digital world. As a result, Mobile Legends has a significant economic impact on social structures, opening up new opportunities in the gaming and esports industries and other impacts on Indonesian society.</em></p>Si Ngurah Wahyu Dwi SuputraI Putu Adi Saskara
Copyright (c) 2025 Les-Guet's : Journal of Visual Art And Design Studies
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2025-04-302025-04-301117Structure And Visual Meaning Of The Rejoice Advertisement Rich 3 In 1 Edition X Kiky Saputri #Rambutnodrama
https://ojs.uhnsugriwa.ac.id/index.php/lg/article/view/4729
<p><em>Advertising is a type of information used to market goods to specific consumers. Every business must be able to produce eye-catching ads with a comprehensive visual structure that can be applied to current relevant media. The shampoo product Rejoice is produced by PT. Procter & Gamble Operations Indonesia, which uses television and YouTube media to promote its products and collaborated with comedian Kiky Saputri who is famous for her roasting. The purpose of this research is to identify and analyze the Rejoice 3in1 x Kiky Saputri #RambutNoDrama Rich Edition advertisement's visual meaning and structure. This type of descriptive qualitative research uses Miles and Huberman analysis techniques, including reduction, presentation and drawing conclusions. Data sources through secondary data related to advertising, research methodology and the meaning contained in scientific works, books, the internet or websites. The research results show that the Rejoice 3in1 x Kiky Saputri #RambutNoDrama Rich Edition advertisement has a visual structure consisting of a main part, an explanatory part and a closing part. The environment, attire, title, bumper and digital elements like colors, scents, and video processing that give the impression that Kiky Saputri is speaking with the video editor all highlight the advertisement's visual meaning through interpretation.</em></p>Ni Made Chandra Oktavia Devi
Copyright (c) 2025 Les-Guet's : Journal of Visual Art And Design Studies
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2025-04-302025-04-3011822A Comprehensive Analysis Of Visual Communication Design And Symbolic Meaning In The Documentary 'The Painting Of Life Vincent Van Gogh
https://ojs.uhnsugriwa.ac.id/index.php/lg/article/view/4758
<p><em>This study analyzes visual representation in a documentary video about Vincent van Gogh through the lens of deconstructionist semiotics and visual communication design principles, with particular focus on the application of Dadaist style and experimental typography. The research is motivated by the crucial role of design consistency in effectively conveying symbolic messages through visual media. Employing qualitative methods, the study examines characteristic Dadaist elements such as collage, random image fragments, and unconventional typography in expressing a narrative of rebellion. Findings indicate that the opening bumper successfully creates a "rebel" impression through deliberately chaotic visual composition, while stylistic inconsistencies in the credit titles diminish overall visual integrity. The study concludes by emphasizing the importance of harmonious integration between Dadaist aesthetics and narrative messaging to achieve effective and meaningful visual communication design.</em></p>Anak Agung Gede Daniartha
Copyright (c) 2025 Les-Guet's : Journal of Visual Art And Design Studies
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2025-04-302025-04-30112329Design Of Baliniki Typeface As A Balinese Characteristic Display Font
https://ojs.uhnsugriwa.ac.id/index.php/lg/article/view/4655
<p>Bali, as one of the provinces in Indonesia, possesses a unique and diverse cultural richness, including Balinese script as an important element within it. However, the traditional use of Balinese script faces challenges in the modern era. This research aims to design a Latin typeface font that has the visual characteristics of Balinese script as an innovative effort to support the implementation of Bali Governor Regulation Number 80 of 2018 concerning the Protection and Use of Balinese Language, Script, and Literature, as well as the Organization of the Balinese Language Month. The design of this typeface is based on the need to expand the reach of Balinese script, increase cultural awareness, and facilitate its use in modern contexts, while also supporting the local creative industry. Visual Communication Design plays a crucial role in this process by studying the concepts of visual communication and the expression of creative power through graphic design elements. The result of this research is the creation of a typeface named "Baliniki" font, inspired by two words: Bali, which represents the Bali region itself, and Niki in Balinese, which means "This." Thus, the Baliniki typeface is expected to further popularize Balinese script.</p>I Putu Adi NathaGede Trisma Dwipayana
Copyright (c) 2025 Les-Guet's : Journal of Visual Art And Design Studies
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2025-04-302025-04-30113039Culture-Based Typography: The Creation of the Ringgit Bali Font as a Visual Representation of Traditional Balinese Ceremonial Offerings
https://ojs.uhnsugriwa.ac.id/index.php/lg/article/view/4796
<p>This study explores the creation of the <em>Ringgit</em> <em>Bali </em>font, a typeface inspired by the visual elements of traditional Balinese ceremonial offerings, particularly <em>Lamak.</em> Employing a practice-based research approach, the study investigates how the aesthetic values and philosophical meanings embedded in Balinese culture can be translated into letterforms with distinctive characteristics. The research aims to uncover the visual potential of <em>Lamak</em> and adapt it into a type design that not only represents Balinese cultural identity but also serves diverse design applications, including branding, visual identity, and promotional media. The font development process involved form analysis of <em>Lamak,</em> typographic experimentation, and legibility testing to ensure that the resulting design possesses both artistic value and functional usability in visual communication design. Visual data of<em> Lamak</em> were collected through direct observation and documentation studies. The final outcomes of this research include the <em>Ringgit</em> <em>Bali</em> typeface and a documentation book detailing the font creation process, form exploration, and its application across various design contexts.</p>Ida Bagus Putu Adi PratamaI Putu Adi NathaPutu Gede Wisnu Yasa
Copyright (c) 2025 Les-Guet's : Journal of Visual Art And Design Studies
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2025-05-052025-05-05114054Memories Of The Creativity: A Visual Criticism Of The Evolution Of Creativity In The Era Of Artificial Intelligence
https://ojs.uhnsugriwa.ac.id/index.php/lg/article/view/4847
<p>Alit Kumala Dewi's "Memories of the Creativity" poster is a powerful visual response to the shifting meaning of creativity in the posthuman era, where artificial intelligence (AI) technology is beginning to redefine creative processes that were previously closely tied to human experience. By combining the image of an old man with closed eyes, a collage of manual art activities, and the symbolism of AI invasion in a contrasting visual composition, the poster highlights the existential tension between the memory of traditional creativity and the new, increasingly digitalized reality. This work is not only an aesthetic statement, but also a philosophical reflection on the changing role of humans in artistic creation. This article analyzes the poster using a theoretical approach based on the concepts of posthumanity, simulacra, creative nostalgia, and a critique of cultural automation. Through an in-depth reading, it is revealed how the poster functions as a social critique and a contemplative invitation to the position of humans in the creative landscape of the future.</p>Ahmad NaswinI Putu Adi SaskaraI Putu Adi Pratama
Copyright (c) 2025 Les-Guet's : Journal of Visual Art And Design Studies
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2025-05-052025-05-05115563Design And Visual Strategy For Tourism Promotion: A Case Study Of The Kelingking Beach Promotion Video, Nusa Penida
https://ojs.uhnsugriwa.ac.id/index.php/lg/article/view/4823
<p>Kelingking Beach is one of the most well-known tourist attractions in the Nusa Penida Island region of Bali. Known for its iconic view of cliffs shaped like a pinky finger, which simultaneously becomes the main attraction of this beach's beauty. Although it is already well-known among tourists, the uniqueness and popularity of Kelingking Beach still require ongoing promotion to prevent it from being overshadowed by other tourist destinations on this Island of the Gods. The purpose of designing this promotional video is to help promote the Kelingking Beach tourist attraction more intensively through dissemination on various social media platforms. The design of this promotional video uses a research method that applies data collection techniques such as direct observation at the location, interviews with sources active at Kelingking Beach, and gathering library data and documentation about this tourist attraction. The data obtained is used as a reference basis in the creation of the video design concept and its supporting media. The result of this design is a narrative promotional video about a trip to Kelingking Beach with a duration of 05:58 minutes for YouTube. The content is persuasive, not only conveying visual beauty but also applying principles of visual communication design, aiming to influence public interest through a series of unique experiences on the journey to Kelingking Beach. The other design outputs are seven promotional support media in the form of t-shirt illustration designs, stickers, pins, video thumbnails, instastories, websites, and short videos for Instagram and Facebook reels, YouTube shorts.</p>I Made Rama WahyudiNi Nyoman Sri WitariJajang Suryana
Copyright (c) 2025 Les-Guet's : Journal of Visual Art And Design Studies
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2025-05-132025-05-13115571