Visual Transformation of Lampung Script into Contemporary Latin Typography: A Cultural Identity-Based Typeface Design

Authors

  • I Dewa Putu Vedro Widianugraha Prodi Desain Komunkasi Visual, Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
  • I Gede Pasek Prodi Desain Komunkasi Visual, Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
  • I Gede Pasek Prodi Desain Komunkasi Visual, Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
  • Putu Gede Wisnu Yasa Politeknik Bali Maha Werdhi

DOI:

https://doi.org/10.25078/lg.v2i1.6512

Keywords:

Aksara Lampung, Tipografi Latin, Transformasi Visual, Identitas Budaya Lokal, Desain Komunikasi Visual

Abstract

The transformation of local cultural elements into contemporary design media represents a strategic effort to sustain regional visual identity. This study aims to examine the process of transforming the Lampung script visually into contemporary Latin typography through the design of a typeface based on local cultural identity. The research adopts a qualitative approach using a case study method focused on the design of the “Lampung Latin” typeface, with emphasis on analyzing the visual characteristics of the Lampung script, the exploration of Latin letterforms, and the interpretation of design as a representation of cultural identity. The primary data were derived from the study of Lampung script forms, visual explorations of letterforms, and the resulting typeface design.The findings indicate that the visual characteristics of the Lampung script, particularly its curved strokes, rhythmic forms, and organic qualities, can be transformed into Latin letterforms without compromising legibility. This transformation results in a contemporary typographic style that retains local nuances through the refinement of proportions, stroke flow, and adaptive form expression. Beyond functioning as a medium of visual communication, the designed typeface also represents Lampung cultural identity within a modern design context. These findings confirm that typography can function as an active medium for cultural preservation, not only in a documentary sense but also as a communicative, applicable, and relevant form within contemporary visual design practices.

References

Ariyani, F., Rusminto, N. E., Sumarti, S., Idris, AS. R., & Misliani, L. (2022). Examining the Forms and Variations of the Lampung Script in Ancient Manuscripts. WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT, 18, 204–217. https://doi.org/10.37394/232015.2022.18.22

Elbardawil, S. (2022). Arabic Type in Urban Environments: A Graphic Heritage. DRS International Conference 2022, 1–14. https://doi.org/10.21606/drs.2022.680

Hejres, M. M., & Tinker, A. J. (2024). Informing the Design of an Accessible Arabic Typeface: A Visual Analysis to Identify Letterform Features of Dyslexia-Friendly Typefaces. Societies, 14(4), 1–27. https://doi.org/10.3390/soc14040045

Indrayati, R. I., & Migotuwio, N. (2020). Identifikasi Anatomi Aksara Lampung. AKSA: Jurnal Desain Komunikasi Visual, 4(1), 541–551. https://doi.org/10.37505/aksa.v4i1.43

Knapik, W., & Król, K. (2023). Inclusion of Vanishing Cultural Heritage in a Sustainable Rural Development Strategy–Prospects, Opportunities, Recommendations. Sustainability, 15(4), 1–21. https://doi.org/10.3390/su15043656

Možina, K., & Brozović, M. (2025). New Findings in Visual Communications on Visibility or Legibility in Different Media. Applied Sciences, 15(18), 1–5. https://doi.org/10.3390/app151810274

Presutti, S. (2023). Presupposing Authenticity Through Typographic Traits In Commercial Signs. Italiano LinguaDue, 15(2), 64–77. https://doi.org/10.54103/2037-3597/22016

Puertas, C., & de la Ros, J. (2025). The Emergence of Cultural Signals in Typographic Systems. IASDR 2025: Design Next, 1–16. https://doi.org/10.21606/iasdr.2025.1078

Downloads

Published

2026-04-24

How to Cite

I Dewa Putu Vedro Widianugraha, I Gede Pasek, I Gede Pasek, & Putu Gede Wisnu Yasa. (2026). Visual Transformation of Lampung Script into Contemporary Latin Typography: A Cultural Identity-Based Typeface Design. Journal of Visual Art and Design Studies: Les-Guet’s, 2(1), 36–52. https://doi.org/10.25078/lg.v2i1.6512

Issue

Vol. 2 No. 1 (2026): Journal of Visual Art and Design Studies: Les-Guet's

Section

Articles

License

Copyright (c) 2026 Journal of Visual Art and Design Studies: Les-Guet's

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

You are free to:

  1. Share — copy and redistribute the material in any medium or format
  2. Adapt — remix, transform, and build upon the material
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. NonCommercial — You may not use the material for commercial purposes .
  3. ShareAlike — If you remix, transform, or build upon the material, you must distribute your contributions under the same license as the original.
  4. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.