ANALISIS TIPOGRAFI PADA LOGO SPRITE

Abstract

Typography is an important medium, especially in making text useful or easy to use. Typography comes from the Greek "typhos" and "graphein" which means the form of writing, so it can be said that typography is the study of the shape of letters. The origins of typography came from pictograms such as those used by the Vikings and the Sioux Indians. Egypt then developed the Hieratic alphabet or known as hieroglyphs around 1300. Johaness Guttenberg invented the printing press in 1440 and the industrial revolution began since then there have been designs in printing. Typography has an important role in every graphic design work that takes place from time to time. One example of typography is the brand sprite. The principles of typography in sprite logos are influenced by Legibility, Readability, and Visibility. In legibility of the sprite brand logotype, it is minimalist but not rigid. The italic font in this logo has a distinctive aesthetic and looks pleasant. The typography in the Sprite logo has a very high level of readability. The application and selection of fonts in this logo are very precise and the spacing between letters is just right. Visibility on the Sprite logo is already very good. The font is bold, sans-serif, and slightly slanted to the right making this logo easy to read even at long distances.