Pengembagan Strategi Pemasaran Berbasis Digital Untuk Meningkatkan Daya Saing UMKM Di Singakerta Ubud,Singakerta
DOI:
https://doi.org/10.25078/juwara.v1i1.4872Kata Kunci:
worklifebalance, womanpreneurAbstrak
A B S T R A C T
This study discusses the importance of digital-based marketing strategies for
Micro, Small, and Medium Enterprises (MSMEs) in Singakerta. The purpose of
this study is to analyze the influence of digital-based marketing strategies on
the performance of MSMEs in Singakerta. The research method used is a
qualitative method with data collection techniques through interviews and
observations. The results of this study indicate that digital-based marketing
strategies can improve the performance of MSMEs in Singakerta by increasing
access to markets and increasing income earned. However, this study also
found that MSMEs in Singakerta still face several challenges in developing
digital-based marketing strategies, such as limited access to technology and
digital infrastructure. Therefore, this study recommends that MSMEs in
Singakerta must improve their management capabilities and access to
technology in order to develop effective digital-based marketing strategies.
Keywords: Economic Growth, Education Level, Health.
Referensi
Daftar Referensi
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