Students’ Perception on Business in Digital Era

Abstract

This research aimed to analyze the students’ perception on doinf business in
digital era. The objectives of the research were (1) to investigate students’ perception
of using E-commerce in digital era, (2) to figure out the implications of E-commerce
in students’ daily life. This research was conducted online for students of university in
Bali. The data was collected from the questionnaire through google form and was
shared online. the result of the study showed that the quantitative data revealed that
participants had positive perceptions toward E-Commerce (TikTok shop, Shopee,
Tokopedia, etc) in doing business in digital era. For instance, most of them agree that
E-commerce is beneficial tool for buying dan selling items and even delivering goods,
majority of participants agree that they can find the desired items with ease. These
finding suggested that students can use E-commerce for doing business in digital era
and they are able to learn new things regarding to business with E-commerce in digital
era.