MANAJEMEN KOMUNIKASI DALAM MENINGKATKAN PELAYANAN PUBLIK BERBASIS E-GOVERNMENT DI DINAS KOMUNIKASI, INFORMATIKA  DAN PERSANDIAN KABUPATEN BANGLI

I Wy Ana Kurniawan; I Dewa Ayu Hendrawathy Putri; I Gst Ngurah Pertu Agung

doi:10.25078/anubhava.v5i2.4941

Authors

I Wy Ana Kurniawan Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
I Dewa Ayu Hendrawathy Putri Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar
I Gst Ngurah Pertu Agung Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar

DOI:

https://doi.org/10.25078/anubhava.v5i2.4941

Keywords:

Communication Management, E-Government, Public Service, Digital Literacy, Bangli Regency

Abstract

This study explores communication management in enhancing public services through e-government at the Department of Communication, Informatics, and Encryption (Diskominfosan) of Bangli Regency. It addresses three main issues: (1) the application of communication management in improving digital public services, (2) the barriers faced during implementation, and (3) the implications and evaluations of these practices. Using a descriptive qualitative method, data were collected via interviews, observations, and document analysis. The findings indicate that effective communication management enhances government responsiveness, public engagement, and transparency. Digital services such as the Bangli Era Baru 24-Hour Complaint Center and the official website (www.banglikab.go.id) have improved service quality. However, challenges remain, including low digital literacy, limited infrastructure, and weak inter-agency coordination. The study emphasizes the need for adaptive communication strategies, improved digital literacy, and stronger collaboration among government, citizens, private sectors, and academia. Continuous evaluation is also essential to ensure sustainable, accountable, and participatory public services. With more effective communication, e-government in Bangli Regency holds strong potential to evolve into a more innovative and responsive public service model.

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