ADAPTATION OF CULTURAL VALUES AND NUSANTARA ARCHITECTURAL DESIGN IN THE DEVELOPMENT OF ECONOMIC TOURISM WITHIN THE MULTICULTURAL SPACE OF BANDUNG

Abstract

This study aims to evaluate the extent to which the Adaptation of Cultural Values and Nusantara Architectural Design (Variable X1) influences the Effectiveness of Sustainable Tourism Infrastructure Development (Variable X2) in enhancing economic resilience within the multicultural areas of Bandung. Employing a Mixed Methods approach with an Explanatory Sequential Design, this research integrates Hindu-Nusantara spatial philosophy with Human-Centered Design analysis. Quantitative data were collected from an initial sample of 60 MSME actors and local communities, subsequently analyzed using linear regression via SPSS, while qualitative data were extracted through in-depth interviews. The instrument reliability test yielded an anomaly with a Cronbach's Alpha value of 0.048, reflecting the high heterogeneity of spatial aesthetic perceptions in a multicultural society. However, the linear regression test demonstrated an F-value of 4.555 with a significance of 0.037 (p < 0.05), confirming a significant influence of spatial design on economic turnover with an explanatory power (R-Square) of 7.3%. In conclusion, urban layout interventions that integrate local toponymy and Nusantara architectural philosophy prove crucial in preventing gentrification and stimulating inclusive tourism economics.