PARIWISATA BUDAYA: JURNAL ILMIAH AGAMA DAN BUDAYA

PERSEPSI WISATAWAN TERHADAP WISATA SPIRITUAL MELUKAT DI TAMAN BEJI SAMUAN, BALI

Kadek Ayu Ekasani, Ni Made Ayu Natih Widhiarini, Agung Rizky Fedora Febrawan — Fri, 29 Mar 2024 00:00:00 +0100

Melukat is a ceremony to purify and cleanse the bad and dirty nature that exists in every human being. Melukat is a Balinese Hindu tradition that has been passed down from generation to generation and is still practiced today. In addition, Melukat is also said to be a "Healing" activity to relieve stress, depression, and emotions, and gain peace of mind. The purpose of this research is to find out tourists' perceptions of melukat spiritual tourism activities in Taman Beji Samuan, both in terms of satisfaction, impressions, and benefits from spiritual values, safety, comfort, and so on. The method used in this research is qualitative. Data collection techniques were carried out with two events, namely participatory observation and interviews with ten tourists who Melukat at Taman Beji Samuan and also two resource persons who are managers at Taman Beji Samuan who have worked for decades in that place. The data analysis technique used is a qualitative descriptive analysis technique, namely the results of interviews and observations collected about tourist perceptions are interpreted as descriptively qualitative. The result of this research is the identification of Tourist Perceptions of Melukat Spiritual Tourism at Beji Samuan Park and providing information for tourists about the procession in Melukat activities so that tourists can understand Melukat activities at Taman Beji Samuan. Tourists' perception of facilities and accessibilities is still lacking because facilities such as places to eat are not widely available, and road access to the location is steep and climbing, making tourists tired. For this reason, more attention is needed from the village government and managers towards these shortcomings so that they can be corrected and increase the number of tourist visits.

STORYNOMICS TOURISM: PROMOSI DAYA TARIK WISATA DI KAWASAN WAE BOBOK KABUPATEN MENGGARAI BARAT MELALUI TRADISI LISAN

Ni Nyoman Arini, I Nengah Sandi Artha Putra, Ida Ayu Karina Putri — Fri, 29 Mar 2024 00:00:00 +0100

This study aims to analyze oral traditions that have potential as tourist attractions in the Wae Bobok Area. Local communities can use this cultural heritage to promote storynomics tourism in Wae Bobok Area while preserving it. The approach used in this study is qualitative to explore various aspects of folklore relevant to tourism, such as cultural values, local cultural heritage, and tourist attractions. The type of data used in this study is qualitative data. Data was collected through observation, interviews, and documentation. The results of this study show that the oral tradition that developed in Wae Bobok has great potential as a promotional medium to introduce the charm of natural tourism such as springs, Cunca Pengantin, and beautiful scenery from “Jurang Maut”. In addition, there is also potential to promote cultural tourism wealth which includes traditional Tuak Reis and Manuk Kapu rituals, as well as local gastronomy such as rebok. Oral traditions such as folklore, myths, and traditional rituals can be an important part of enriching the tourist experience, while preserving the local cultural heritage. Through proper promotion, oral traditions can become a unique tourist attraction and certainly distinguish Wae Bobok from other tourism destinations, as well as help build awareness of the importance of cultural preservation.

TINJAUAN ASPEK EPIDEMIOLOGI TERHADAP FENOMENA WISATAWAN MANCANEGARA DENGAN MASALAH GANGGUAN MENTAL

I Putu Sagita Jaya Utama, Tri Oktin Windha Daniaty — Fri, 29 Mar 2024 00:00:00 +0100

Travelers traveling cross-country are at risk of exposure to many unforeseen medical problems. According to the World Health Organization, mental disorders are one of the three main health complications associated with air travel. Of all mental disorders encountered on international travel, acute psychotic episodes account for about one fifth. Stressful conditions during traveling, such as feeling lonely, feeling out of control, financial difficulties, traumatic events (accidents, abuse, becoming victims of crime) and the environment (natural disasters) can cause behavioral and psychosocial consequences for tourists. So, the contribution to the review from the epidemiological aspect by utilizing the results of observations and analyzing some of the literature and literature that is relevant to the object of research, is the aim of writing this article.

POTENSI AGROWISATA BERBASIS AGRILEISURE PERKEBUNAN KOPI DESA MELABUN, KABUPATEN BANGKA TENGAH

Fri, 29 Mar 2024 00:00:00 +0100

Agrotourism is a tourist activity that is popularly carried out in Indonesia, which is an agricultural country. The study of agro-tourism produces agrileisure which is a conceptual framework for explaining the relationship between activities in agro-tourism. Coffee plantations in the Bangka Belitung Province, which is famous for its coffee drinking culture, were initially only for personal consumption without any other potential. This research seeks to identify the potential of coffee plantations as an agrileisure-based agro-tourism destination in Melabun Village, Central Bangka Regency. A qualitative approach with the type of case study was carried out, and data collection was carried out through structured interviews and observation for primary data, as well as a literature review for secondary data. Interviews were conducted with five main informants who were part of the village government and the provincial tourism office. The interview results are then narrated according to the agrileisure framework. The result is that Melabun Village does not yet have significant potential in terms of agriculture, and recreation and leisure. However, in the aspect of social change, Melabun Village has human resources that are quite ready to accept tourists, but still need education and training regarding tourism activities. The SWOT matrix was developed based on the results of the interviews to formulate a coffee plantation agro-tourism development strategy in Melabun Village. Promotion through exhibitions, social media, and building a brand image is recommended if Melabun Village wants to become a coffee plantation agro-tourism destination.

HUBUNGAN BEBAN KERJA DENGAN MOTIVASI KERJA KARYAWAN DI HOTEL BINTANG LIMA DI KAWASAN BADUNG BALI

Ketut Ratna Dewi, I Putu Edi Sutrisna, Ni Putu Dian Utami Dewi — Fri, 29 Mar 2024 00:00:00 +0100

The phenomenon of increasing workload felt by employees at The Patra Bali Resort & Villas raises a problem where employee motivation is still high. This phenomenon is certainly not in line with the opinion of Haryono, et al (2009) which states that excessive workload can trigger a decrease in morale and work motivation. Which means that if the workload given is high it will cause a decrease in employee motivation. However, it is different from the theory of goal setting theory according to Lucke & Latham (1990) this theory states that a difficult goal or a goal that has a high degree of difficulty can increase one's work motivation. This study examines the correlatino workload between employee motivation at The Patra Bali Resort & Villas hotel. This study aims to analyze the level of workload at The Patra Bali Resort & Villas hotel, to analyze the level of employee motivation at The Patra Bali Resort & Villas hotel, and to analyze how workload relates to employee motivation at The Patra Bali Resort & Villas hotel. Villas. This research method is a quantitative method with a correlational associative approach. The population in this study were all hotel employees. The number of samples in this study amounted to 103 respondents to the determination of the sample using simple random sampling. Furthermore, the instruments use in this study were questionnaires and interview guides. The instrument use has gone through validity and reliability tests. To answer the problem formulation using descriptive statistical tests and Pearson product moment correlation analysis. Based on the results of the descriptive statistical test regarding the level of workload it was found that the workload at The Patra Bali Resort & Villas hotel was in the High category with the mean result being 39.49, from the results of the descriptive statistical test it was found that the level of employee motivation at The Patra Bali Resort hotel & Villas is in the very high category with a mean result of 41.04 and the Pearson product moment correlation analysis shows that workload and work motivation have a weak relationship with an r value of 0.206 and a significant level of data confidence.

ANALISA PROJECT LIFE CYCLE PEMBANGUNAN KAWASAN WISATA PUSAT KEBUDAYAAN BALI DI KLUNGKUNG

I Nengah Alit Nuriawan — Fri, 29 Mar 2024 00:00:00 +0100

The Bali Cultural Center (PKB) Tourist Area in Klungkung is the focus of analysis in this article, which traces each stage of project development from conception to implementation. The planning phase is emphasized as an important foundation, where the vision of sustainability and cultural sustainability is deeply understood and integrated. Community involvement is a key element in maintaining the sustainability of this project, with active participation in decision making and project implementation. Local economic empowerment programs and the promotion of cultural activities are important points in strengthening the relationship between development and cultural preservation. Tourism impact management is a significant challenge, and this project creates a new paradigm by combining sustainability and culture as the main foundation. Sustainability strategies in managing the number of tourists and environmental preservation are priorities in maintaining cultural authenticity and environmental sustainability. Project life cycle analysis highlights the importance of innovation and adaptation to the latest technology in advancing tourism destinations. Through lessons learned from this project, this article offers in-depth insight into the importance of sustainability and culture in the development of tourism destinations, not only in Bali, but also throughout the world.

IMPLEMENTASI TRI HITA KARANA DALAM PENGELOLAAN DAYA TARIK WISATA JATILUWIH, TABANAN

Dewa Ayu Diyah Sri Widari — Fri, 29 Mar 2024 00:00:00 +0100

Based on the philosophical foundation of the designation of Subak as a World Cultural Heritage by UNESCO and the purpose of establishing the Jatiluwih Tourist Attraction Management Agency, the management of tourist attractions is expected to provide sustainable benefits based on the Tri Hita Karana concept. This study aims to examine the implementation of three aspects contained in the Tri Hita Karana concept in the sustainable management of Jatiluwih Tourist Attraction. This study used qualitative descriptive analysis method. Research instruments or tools used in the form of recording tools, cameras, notebooks, and interview guidelines. Data collection techniques used are observation, interviews and documentation. The results showed that Tri Hita Karana as the philosophical basis for the determination of Subak as a World Cultural Heritage needs to be maintained. Likewise, in the management of tourist attractions, the Tri Hita Karana philosophy needs to be implemented in order to provide sustainable benefits. The concept of Tri Hita Karana in the management of Jatiluwih Tourist Attraction from the aspects of parhyangan, pawongan, and palemahan has been implemented well, but there are several indicators that have not been implemented properly.

POTENSI PENGEMBANGAN WISATA EDUKASI BERBASIS TRADISI BUDIDAYA TEMBAKAU DI DESA TLILIR KABUPATEN TEMANGGUNG JAWA TENGAH

Naufal Raffi Arrazaq, Ariyanto Nggilu, Irvan Tasnur — Fri, 29 Mar 2024 00:00:00 +0100

Tlilir Village is one of the villages in Temanggung Regency, Central Java, which is known as the best tobacco producer in Indonesia. To maximize the utilization of their regional potential, the people of Tlilir Village began to initiate the development of educational tourism as a form of synergy between the agricultural sector, education and tourism. The purpose of this study is to analyze the potential of tobacco cultivation-based educational tourism destinations in Tlilir Village, the potential to support the development of educational tourism in Tlilir Village, and the concept of developing tobacco cultivation-based educational tourism in Tlilir Village. This research uses qualitative methods. The results showed that the potential for the development of tobacco-based educational tourism destinations in Tlilir Village was supported by natural potential, cultural potential, and artificial potential. Natural potential in the form of the natural environment of Mount Sumbing. Cultural potential in the form of traditions related to tobacco cultivation. Artificial potential in the form of the pioneering tobacco museum and the holding of the 1st Tlilir Art & Culture Festival. The development of tobacco cultivation-based educational tourism in Tlilir Village can be developed with the carrying capacity in the form of accessibility, amenities, government policies, and community involvement. The development of tobacco cultivation-based educational tourism in Tlilir Village is focused on educational tourism with the concept of learning tutorials and exploration.

IMPLEMENTASI CORPORATE SOCIAL RESPONSIBILIY BERLANDASKAN TRI HITA KARANA DI HOTEL WS BALI

Christina Susanti, I Gusti Ngurah Agung Wiryanata — Fri, 29 Mar 2024 00:00:00 +0100

This study aims to identify and understand the implementation of Corporate Social Responsibility (CSR) based on Balinese local culture, namely Tri Hita Karana (THK) at WS Bali Hotel. This research is a qualitative study using sources determined by purposive sampling technique. Data collection was done by interview, documentation study, and observation. Data analysis techniques used in this research are data reduction, data presentation, and conclusion drawing. The results of this study indicate that WS Bali Hotel has implemented Tri Hita Karana. Implementation of parhyangan by establishing places of worship, conducting joint religious activities in the internal and external environment of the hotel. Implementation of pawongan by helping foundations and families in need and providing facilities for employees to carry out their respective passions and the practice of giving fair rewards and punishments. Implementation of palemahan by not using single-use plastics, recycling soap and shampoo residues, recycling used cooking oil and handling waste properly. The hotel pays attention to the welfare of employees and the environment by facilitating CSR activities that run in harmony with THK which contains Balinese cultural values.

PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP PENJUALAN KAMAR DI BEVERLY HOTEL BATAM

Nur Asikin, I Wayan Thariqy Kawakibi Pristiwasa, Arina Luthfini Lubis — Fri, 29 Mar 2024 00:00:00 +0100

Room sales at the Beverly Hotel Batam will increase and decrease in March 2023. Based on researchers' observations of the Beverly Hotel Batam, this hotel promotes its products via Instagram directly and can influence whether Beverly Hotel Batam followers and even other Instagram users can see what products are offered. Beverly Hotel Batam. The effectiveness and efficiency of marketing using Instagram media is still not visible in room sales. Quantitative research methodology was applied. Researchers used questionnaires as a data collection strategy. Descriptive statistical analysis is used to gain a general understanding of the social media variables Instagram (X) and room sales (Y). The mathematical formulation that shows the relationship between the two variables is Y = 5.082 + 0.770 Based on the research results, it was obtained that R Square = 0.491, which shows that the social media variable Instagram (X) contributed 49.1% to the Room Sales variable (Y), and the remaining 50.9% was influenced by variables not explored in this research. The results of this research provide input for hotels to pay more attention to selling their rooms which are displayed on Instagram social media, displaying prices, sharing photos and videos and creating content that attracts customers' attention.