Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya

Intra-cultural Communication in Barong Burutuk Performance in Truyan Village, Kintamani District, Bangli District

2025-09-09T14:52:06+08:00

Barong Burutuk staging is one form of sacred tradition performed by the people of Trunyan Village to honor and glorify their supreme god called Ratu Sakti Pancering Jagat. The staging process requires a variety of communication, interaction, ethics and also special and distinctive tools and the same understanding in interpreting the tradition of barong burutuk dance. Intra-cultural communication is established in the barong brutuk dance performance through interaction between people who certainly have the same understanding of the values, norms, beliefs, and communication processes in the barong burutuk dance performance. This type of research is a qualitative research that describes and interprets the object of research in the field of Barong Burutuk dance performance in Truyan Village. Starting from the description of the discussion, it can be concluded that Barong Burutuk Dance is a sacred dance (wali) that is offered in the Full Moon Ceremony of kapat Lanang, Sasih Kapat where at that time it was a long dry season, so that efforts arose from Pakraman Truyan village to ask for natural fertility. The necessary equipment or means is a barong Brutuk dance costume made of Keraras, namely dried banana leaves, white clay powder, rice flour and fragrant oil. And the procedure for staging is staged at the peak of the ceremony precisely on the eighth and ninth days. Barong Burutuk dance performance aims to build a more harmonious relationship between people and nature, one of which is to ask for fertility and maintain the tradition of local cultural values.

Instagram Account Management Strategy @infobatur as Public Information Media

2025-10-29T16:44:03+08:00

The development of digital technology encourages people to utilize social media as a source of public information that is quick and easy to access, as seen on the Instagram account @infobatur which is managed by a group of Batur residents. However, the management of this account does not yet involve formal collaboration with official village institutions, both Official Villages and Traditional Villages, thus creating challenges in terms of legitimacy, sustainability and work structure. This research aims to analyze the Instagram account management strategy using a qualitative approach with phenomenological methods, using POAC theory and the Circular Model of Some. The research results show that account management is still informal and relies on personal relationships, with obstacles such as a lack of content planning, unstructured division of tasks, limited technical skills of managers, and a lack of data-based evaluation. The proposed management strategy includes creating an editorial calendar, utilizing the Instagram Insights feature, flexible division of work roles, and participatory evaluation. To strengthen sustainability, it is recommended that there be formal cooperation through an MoU between the account manager and the village. The research conclusion emphasizes the importance of adaptive strategies and structural legitimacy in managing social media at the village level to maintain sustainability as a public information space.

Keywords: Social Media Management, Instagram, Public Information

The Role of the Gringsing Agung Bali Institution in Efforts to Preserve Arts and Culture for Students in Bangli

2025-10-29T16:40:26+08:00

Art is a very important part of the world of education. As the younger generation, we should be able to maximize the development of creativity to package an art that we have as a skill development. The Gringsing Agung Bali Institute is a forum for improving the preservation of art and culture in Bangli Regency, especially for students. In this era of globalization, it is very important to maintain the nation's cultural identity. The purpose of the Gringsing Agung Bangli institution is to preserve and develop traditional arts and culture, increase students' awareness and appreciation of culture, develop creativity and talent. The benefits of cultural preservation for students are that they can maintain cultural heritage, increase awareness and pride in cultural identity, and develop creative and innovative abilities, and build positive character and values. The activities carried out by this institution are traditional arts training (dance and karawitan), art and cultural exhibitions, and art performances. The method used in this study is descriptive analytical, the data sources used in this study are primary and secondary data sources. Data collection techniques in this study are unstructured observation, interviews, documentation studies and literature. The results of this study are expected to improve students' understanding of the preservation of Balinese art and culture, students are able to increase awareness and appreciation of Balinese art and culture, develop talents and creativity, and build positive character. The existence of the Gringsing Bali Institution is an effective means of preserving and forming a generation that loves the heritage of Balinese art and culture.

Brand Positioning Strategy To PT. Goto Gojek Tokopedia in On-Demand Service Industry

2025-09-09T14:28:53+08:00

This study analyzes Gojek's brand positioning strategy in Indonesia’s technology and on-demand service industry using a descriptive qualitative method. The main focus is on how Gojek establishes brand identity clarity, ensures app security, and optimizes Positioning campaigns to strengthen public perception of its services. The findings indicate that integrating various services within the Gojek app, such as GoRide, GoFood, GoSend, and GoPay, adds value and enhances differentiation from competitors. The introduction of the GoTransit feature further solidifies Gojek’s role as an integrated multimodal mobility platform. Additionally, app security remains a top priority in maintaining user trust through driver partner verification and GoPay encryption technology. Through this approach, Gojek has successfully maintained consumer loyalty and reinforced its position as a leader in Indonesia’s technology and on-demand service industry.

Burak Bawana Menak: Reviving the Wayang Topeng Menak Tradition in Malang

2025-11-09T01:56:04+08:00

The Burak Bawana Menak program in Malang City in 2025 became a key moment in the revival of Wayang Topeng Menak, a traditional performance art absent from the public stage for nearly five decades. This study examines how the program served as a catalyst for revival through the restoration of collective memory, regeneration of performers, strengthening of social capital, interpretation of symbolic elements, and sustainability strategies. Using a qualitative approach with symbolic ethnography, data were collected through participant observation, in depth interviews, and documentation studies. The findings indicate that Burak Bawana Menak acted as a cultural trigger, revitalizing Wayang Topeng Menak through: (1) intergenerational knowledge transfer between senior masters and young performers, (2) reinforcement of
cultural identity within the community, (3) active involvement of the arts community and cultural organizations, (4) strengthening of social capital through local networks and government support, and (5) increased public visibility via media amplification. Success factors included community social capital, symbolic government recognition, and media coverage, while challenges remained in maestro regeneration, funding limitations,
and adapting to contemporary audience preferences. Long-term success will require multi-stakeholder synergy, digitalization strategies, and formal recognition as an Intangible Cultural Heritage.

Digital Public Relations Account Through Instagram @PMUQI in Maintaining Existence Pondok Pesantren Ummul Quro Al-Islami

2025-10-29T16:35:08+08:00

Social Media or often referred to as social media is a digital platform that facilitates users to interact with each other or share content in the form of writing, photos, videos, and is a digital platform that provides facilities to carry out social activities for each user. Social media as an application that allows users to share information online, discuss, do creativity and participate in all kinds of other forms of social interaction. The research method used in this research is a Qualitative Approach or often also called Focus Group Discussion or FGD. In the results of the data analysis, it explains how to manage the Instagram @pmuqi social media account through interviews to attract audiences to the Ummul Quro Al-Islami Islamic Boarding School. Judging from the way of management and also the strategy for Instagram @pmuqi in accordance with the concept of The Circular Model of SoMe from Regina Luttrell. A model created by Regina Luttrell to make it easier to manage social media, especially Instagram. Regina Luttrell introduced 4 components in social media planning namely Share, Optimize, Manage, and also Engage Discussion using analysis. This research uses the theory. The four components in this model have their own advantages, but together they contribute to designing a strategy.

A Semiotic Study of Penjor as a Representation of Balinese Hindu Cosmology in Public Space

2025-10-29T16:30:49+08:00

Penjor is a sacred symbol representing the Hindu Balinese cosmology, particularly during the Galungan festival, signifying the triumph of Dharma over Adharma. Beyond its ritualistic function, penjor has evolved into a system of signs in contemporary Balinese public space, reflecting the interplay between religious values, cultural identity, and commercial interests. This study analyzes penjor using the semiotic approaches of Charles Sanders Peirce and Roland Barthes to examine how meaning is constructed, communicated, and interpreted within a modern social context. The findings reveal that penjor holds multiple layers of meaning: as a cosmological representation of Mount Agung and the Tri Hita Karana philosophy, as a marker of Balinese cultural identity, and as an aesthetic-commercial object within the tourism industry. This transformation creates a dialectic between sacralization and commodification, where traditional meanings are often displaced by symbolic functions in public settings. Nevertheless, resistance to the reduction of sacred meaning persists among local communities, demonstrating collective efforts to preserve the authenticity of the symbol through contextual adaptation. These findings affirm that penjor functions not only as a religious expression but also as a form of visual communication that actively shapes cosmological narratives and cultural identity amidst modernization and tourism.

The Practice of Belis: Traditional Marriages in The Hindu Community at Labuan Bajo, West Manggarai, East Nusa Tenggara

2025-12-01T01:40:58+08:00

Belis is the highest form of respect for a woman. Belis is an important process in West Manggarai traditional weddings, especially from the man's family to the woman's family. Belis is a symbol to maintain a woman's honor before the wedding ceremony. Belis is an object given by the man's family to the woman as a dowry in a traditional wedding. The pros and cons regarding the high price of belis have sparked debate to this day, even though the purpose of belis is an honor given by the man to protect his daughter in marriage. This research uses a qualitative method with a case study approach. Data were collected through observation, in-depth interviews, and documentation. The research subjects included traditional leaders in Labuan Bajo, Jro Mangku, community members who are familiar with the practice of belis, and some who have practiced the tradition. The data analysis technique used was thematic analysis. The results of the study show that the implementation of the belis practice in the Hindu community in Labuan Bajo has several reasons, namely as a form of respect for the bride's extended family, a symbol of the man's responsibility and readiness, a bond between two families, maintaining the honor and dignity of women, and a cultural heritage that must be preserved.